Laura Setmire

Interviewed research colleagues to gather compelling information and wrote engaging, easy-to-comprehend content for various platforms (online and in print).

Strengthened content through fact-checking, reviews, and editing to maximize the message within the constraints of allotted article size and publication deadlines.

Collaborated with SEO teams to edit and optimize website content to improve ranking for specific keywords across various topics.

Played a vital role in the planning and review sessions. Collaborated frequently with various teams to incorporate feedback and add value to publications.

Adapted and updated existing site content per new information.

Managed competing deadlines across a portfolio of projects with accuracy and efficiency.

Wrote cross-channel content for social and direct marketing, adhering to the employer's overarching annual goals.

Agile juggling multiple projects simultaneously in an ever-changing environment while still meeting or exceeding deadlines.

An often-relied-upon point person for new projects and new iterations of existing projects while still meeting or exceeding deadlines.

Created high-impact content for two of the company's highest-market categories: Women's Swim and Outerwear, contributing to increases in revenues and market share.

Incorporated SEO keywords seamlessly into copy to maximize search result rankings, and returns, helping to produce Lands' End's most profitable year in the company's history to date.