LAURA STOESZ
Denver,CO
Summary
My passion for innovation led me to various roles focused on developing and implementing strategic sales processes using data-driven tools and technology. With years of experience in business operations, sales and technical communication, I am equipped to drive operational efficiency in any industry.
Overview
12
12
years of professional experience
Work History
President
Wedgewood Cabinetry
11.2019 - 10.2024
- Led the strategic direction and day to day operations for $7M custom cabinet manufacturing and dealership company, managing 30 full time employees.
- Successfully launched Wedgewood's new Commercial division, securing over $1.5M in new contracts in six months, diversifying Wedgewood's revenue streams beyond high-end residential projects.
- Implemented key pieces of technology (System100 CRM, UKG Ready, CabinetVision, and more) with 100% user adoption through intentional change management.
Global Sales Operations Analyst
Presence of IT
04.2018 - 10.2019
- Trusted advisor to global senior leadership and cross-functional stakeholders to identify key revenue metrics and actionable recommendations to increase annual SaaS and services revenue.
- Create reports, dynamic dashboards and KPIs to increase visibility and accountability into sales performance and operations. Manage standard operating procedures and organization for global sales teams.
- SME of sales tools and strategies, including dashboards, forecasting, trainings, and presentations.
Sales Operations Analyst
Presence of IT
04.2013 - 04.2018
- Partnered with sales managers in manufacturing, retail and hospitality, and healthcare verticals to identify sales opportunities through market research and customer segmentation analysis.
- Built a standard library of over 20 templates for the sales team, including an SLA, LOA, pricing structure contracts, PowerPoints, ROM, and more.
- Technical writing responsibilities, including detailed document reviews to identify inconsistencies or areas for clarification. Crafted well-written content for online and print marketing.
- Developed organization systems for sales reports and financial records to increase the accessibility of data.
Education
Bachelor of Arts - Journalism And Technical Communication
Colorado State University
Fort Collins, CO05.2013
Skills
- Salesforce
- SugarCRM
- SAP Concur (Expense Management)
- SAP and SAP SuccessFactors
- Google Analytics
- Sales Process Optimization
- Sales Funnel Analysis
- Sales Reporting
Timeline
President
Wedgewood Cabinetry
11.2019 - 10.2024
Global Sales Operations Analyst
Presence of IT
04.2018 - 10.2019
Sales Operations Analyst
Presence of IT
04.2013 - 04.2018
Bachelor of Arts - Journalism And Technical Communication
Colorado State University
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