Tim Hough
Fruit Heights,utah
Summary
Results-oriented marketing leader with a strong background at DELL, INC., driving e-commerce growth through data-driven strategies and advanced analytics. Achieved over $3M in annual recurring revenue (ARR) and maintained an 8% year-over-year growth in competitive markets. Proven expertise in performance marketing and multi-channel media buying, complemented by effective demand generation initiatives.
Overview
22
22
years of professional experience
Work History
President
AGRAVITAE, INC.
Tustin, USA
01.2020 - Current
- Multi-Channel Performance Marketing: Developed and executed campaigns across Meta, Google, TikTok, Omnichannel Marketing, and programmatic advertising, achieving $3M+ ARR within two years
- Data-Driven Insights & Attribution Modeling: Implemented advanced analytics dashboards and KPI tracking to optimize budget allocation and improve conversion rates
- Global Expansion & Platform Optimization: Spearheaded initiatives to enhance Shopee, CRM, and other Japan-specific e-commerce platforms, driving significant customer acquisition growth in the APAC region
Chief Operating Officer / Vice President International
PURE
Dallas, USA
01.2008 - 01.2020
- $95M Media Spend Management: Optimized paid media investments across Meta, Google, CTV, and Japan-specific platforms to reduce CAC and maximize LTV
- A/B Testing & Creative Optimization: Led marketing and creative teams to refine ad copy, visuals, and landing pages for improved engagement and conversion rates
- Market Expansion in Japan & APAC: Drove successful digital marketing strategies tailored to Japan, leveraging platforms like Shopee and LINE for localized engagement
General Manager & Representative Director
BANG & OLUFSEN
01.2007 - 01.2008
- Localized Digital & Performance Marketing: Deployed multi-platform campaigns that resulted in an 8% YoY growth in a competitive market
- Market Analytics & Consumer Insights: Utilized data to refine targeting, optimize conversion rates, and enhance brand presence in Japan
Executive Director, Marketing & Sales Operations
DELL, INC.
Singapore
01.2003 - 01.2007
- Strategic Budget Allocation & Performance Reporting: Oversaw marketing budget and implemented advanced performance reporting to optimize spend allocation
- Innovative Brand & E-Commerce Growth: Expanded Dell Direct Stores in Japan, aligning marketing strategies with local consumer behavior
- CRM & SaaS Marketing Leadership: Led CRM-driven campaigns to improve customer retention and lifecycle value
Education
Master of Business Administration - Finance & Marketing
Vanderbilt University
Nashville, TNBachelor of Science - Japanese
Brigham Young University
Provo, UTSkills
- Performance Marketing Strategy & Execution
- Multi-Channel Media Buying & Demand Generation
- Data-Driven Decision Making & Advanced Analytics
- Conversion Rate Optimization (CRO) & A/B Testing
- Digital Transformation & E-Commerce Growth
- Brand Marketing & Customer Acquisition
- KPI Development & Performance Tracking
- Budget Management & ROI Optimization
- Global Expansion & International Marketing
- Shopee
- CRM
- Japan-Specific E-Commerce Platforms
- Performance Marketing
- Attribution Modeling
- Paid Media Strategy
- Meta
- TikTok
- YouTube
- CTV
- Cross-Functional Leadership
- Team Development
- Data Analytics
- Business Intelligence Dashboards
- SaaS Marketing
- Salesforce
- HubSpot
- Market Expansion
- Localization Strategies
Websites
Timeline
President
AGRAVITAE, INC.
01.2020 - Current
Chief Operating Officer / Vice President International
PURE
01.2008 - 01.2020
General Manager & Representative Director
BANG & OLUFSEN
01.2007 - 01.2008
Executive Director, Marketing & Sales Operations
DELL, INC.
01.2003 - 01.2007
Master of Business Administration - Finance & Marketing
Vanderbilt University
Bachelor of Science - Japanese
Brigham Young University