LAURA SUE COLELLA
Addison,IL
Summary
Marketing specialist with over 20 years of experience in business development and brand strategy. Proven ability to enhance operational efficiency and drive corporate growth through innovative marketing campaigns. With expertise in graphic design, photography, and print, combined with strong project management and team leadership skills, I am committed to delivering exceptional results and increasing market share for clients in competitive environments.
Overview
7
7
years of professional experience
Work History
Marketing Manager
CORTINA COMPANIES
Franklin Park, IL
01.2023 - Current
- Cultivated relationships with clients and stakeholders to align services with needs.
- Collaborated with customer service as a key member of the sales team.
- Assisted customers through in-person, email, and telephone interactions.
- Produced marketing materials, including catalogs, websites, and email communications.
- Compiled essential marketing collateral to support sales initiatives.
- Created monthly and quarterly reports to evaluate KPI achievement and identify areas for improvement.
- Prepared training resources for customer interactions and business reviews.
- Managed marketing functions, including email marketing and website oversight.
Marketing Manager
BANK FINANCIAL
Downers Grove, IL
01.2022 - 01.2023
- Directed strategic planning, creation, and measurement of marketing and corporate communications.
- Executed diverse projects including campaigns, public relations, merchandising, and digital content.
- Managed departmental budgets as established by SVP of Corporate Marketing.
- Served as lead graphic designer and copywriter for all creative initiatives.
- Oversaw vendor direction to maintain brand consistency across projects.
- Updated website content, enhancing landing pages and implementing SEO strategies.
- Developed innovative campaign visions for multi-channel implementation.
Marketing Lead
PARTNERSHIP FINANCIAL CREDIT UNION
Morton Grove, IL
01.2019 - 01.2022
- Designed and developed advertising, branding, and marketing collateral to enhance credit union visibility.
- Engaged in all graphic art aspects from concept through production across print and digital media.
- Ensured consistent marketing materials with unified brand messaging across all platforms.
- Initiated and nurtured relationships with key contacts and vendors for collaborative opportunities.
- Represented PFCU at community events and industry networking engagements to strengthen brand presence.
- Monitored banking trends and technology advancements to inform advertising and marketing strategies.
- Provided counsel and resources for PFCU staff on marketing best practices and information sharing.
- Managed digital marketing projects, including customer email campaigns and website design.
Marketing Specialist
CONNIE'S PIZZA
Chicago, IL
01.2018 - 01.2019
- Developed and launched marketing campaigns in collaboration with General Managers.
- Designed and implemented restaurant menus, point-of-sale materials, and promotional items.
- Ensured style consistency across all marketing materials by collaborating with vendors.
- Initiated email campaigns to enhance customer engagement.
- Created print materials to support diverse marketing initiatives effectively.
- Maintained consistent graphic usage in brochures, business cards, and letterheads.
- Consulted with management to formulate strategies for annual marketing campaigns.
- Produced advertising materials using advanced computer graphics and photography techniques.
Education
Masters of Art -
EMERSON COLLEGE
BOSTON, MA01.2022
Bachelors of Art -
COLUMBIA COLLEGE
CHICAGO, ILSkills
- Adobe Photoshop and Illustrator
- InDesign and Collateral creation
- Microsoft Office Suite
- Video editing with Filmora
- Project management with Wrike
- Email marketing and automation
- Content creation and strategy
- Social media management with Sendible
- Customer relationship management
- Marketing campaign development
- Vendor relations
- Marketing analytics
Timeline
Marketing Manager
CORTINA COMPANIES
01.2023 - Current
Marketing Manager
BANK FINANCIAL
01.2022 - 01.2023
Marketing Lead
PARTNERSHIP FINANCIAL CREDIT UNION
01.2019 - 01.2022
Marketing Specialist
CONNIE'S PIZZA
01.2018 - 01.2019
Masters of Art -
EMERSON COLLEGE
Bachelors of Art -
COLUMBIA COLLEGE
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