Laura Whalen
Gainesville,FL
Summary
Client-focused professional with 5+ years leading luxury art sales, high-end events, and gallery operations. Experienced in creating memorable, personalized experiences for clients, guiding teams, and ensuring every interaction reflects professionalism, care, and attention to detail. Skilled at balancing multiple priorities while building lasting relationships with collectors, vendors, and guests.
Overview
7
7
years of professional experience
Work History
Gallery Director
Bellagio International Gallery
05.2023 - Current
- Oversaw daily operations in luxury art sales and managed the end-to-end client experience from initial inquiry through final delivery
- Coordinated exhibitions and scheduled artist appearances, ensuring high-quality, memorable events
- Trained and supervised art consultants, providing comprehensive education on artists, collections, and the sales process
- Engaged with collectors regarding acquisitions, presented new artwork, and ensured a professional, enjoyable gallery experience
- Managed multiple priorities including sales, logistics, vendor coordination, and client communications
- Organized and maintained all sales documentation, contracts, and operational records
- Analyzed gallery operations to identify process improvements and support team performance
- Proficient in Microsoft Outlook, Word, and Excel for reporting and operational tracking
Marketing Coordinator
Sweetgrass Galleries
11.2020 - 05.2023
- Produced all original content, including in-house photography, editing, and design
- Implemented strategic outreach across social media, engaged in high-profile events, secured media features, and fostered partnerships with influential clubs and societies
- Increased social media following and email marketing engagement through targeted campaigns
- Delivered exceptional customer service, fostering brand loyalty and positive client experiences
- Consulted clients on projects, drove sales, and supported business growth through marketing-generated leads
- Operated Adobe Creative Suite: Photoshop, Illustrator, InDesign
Painting Party Instructor
Painting With a Twist
08.2018 - 04.2023
- Led 2–3 hour group painting sessions, delivering step-by-step instruction that was engaging, approachable, and fun
- Crafted memorable experiences by creating a lively, supportive atmosphere that boosted guest confidence and participation
- Provided exceptional customer service, ensuring every attendee felt welcomed, inspired, and fully engaged
- Energized guests and team members with a positive, enthusiastic presence, contributing to highly rated events
Education
Bachelor of Arts - Digital Media & Design
Florida Gulf Coast University
Fort Myers, FL05-2022
Skills
- Luxury client service & relationship management
- Team leadership & staff training
- Event planning & execution
- Multi-channel marketing & social media strategy
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, Outlook)
- Sales strategy & business growth
- Content creation & photography
- Client development
Timeline
Gallery Director
Bellagio International Gallery
05.2023 - Current
Marketing Coordinator
Sweetgrass Galleries
11.2020 - 05.2023
Painting Party Instructor
Painting With a Twist
08.2018 - 04.2023
Bachelor of Arts - Digital Media & Design
Florida Gulf Coast University