Laura Whitlock
Costa Mesa,CA
Summary
Proven skills in promoting products and boosting revenue by connecting with customers and effectively communicating sales recommendations. Well-organized, reliable, able to identify potential opportunities while maintaining almost a decade of both buyer and principle relationships in South Bay and Orange County markets. Enhance customer loyalty with unparalleled support.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sales Consultant Representative
Southern Glazers Wines And Spirits
Cerritos, CA
03.2016 - Current
- Assisted customers with product selection, order placement, and payment processing.
- Resolved customer issues in a timely manner to ensure satisfaction levels remained high.
- Participated in training sessions designed to enhance knowledge of products or services being sold.
- Created marketing materials such as cocktail menus, table tents and other promotional items to increase sales
- Generated leads through cold calling and networking activities.
- Prepared reports on sales performance metrics for management review.
- Monitored competitor activity in the marketplace to stay up-to-date on industry trends.
- Placed orders and answered customer questions in-person, through email and over phone to maximize customer service.
Territory Sales Manager
Southern Glazers Wines And Spirits
Cerritos, CA
01.2015 - 03.2016
- Responsible for performing merchandising activities, constructing displays, and stocking SGWS products in retail accounts as requested by sales teams or retail customerS. The Merchandiser will install promotional point-of-sale materials to achieve display objectives and stock products as needed.
- Increase sales and grow customer business
- Responsible for high profile territory (Irvine/ Tustin)
- Trained and mentored new team members
Bartender
Malarky’s
Newport Beach, CA
06.2014 - 03.2016
- Assisted customers with product selection, order placement, and payment processing.
- Resolved customer issues in a timely manner to ensure satisfaction levels remained high.
- Participated in training sessions designed to enhance knowledge of products or services being sold.
- Catered to the general public in fast-paces setting
Chief Cultural Officer
BOCA Communications
03.2012 - 06.2014
- Identified areas of improvement within the existing organizational structure that could enhance overall performance levels.
- Developed and implemented cultural transformation strategy to align corporate goals with organizational culture.
- Coordinated annual budgeting process for all cultural activities, including training, events, and programs.
- Oversaw corrective action plans to remedy structural, organizational and departmental issues.
- Personal assistant to Kathleen Shanahan, CEO and Owner of BOCA Communications
- Handled all office management roles
Education
Associate of Arts - Culinary Arts
Le Cordon Bleu College of Culinary Arts
San Francisco, CA05-2007
High School Diploma -
Oldfields School
Glencoe, MD06-2005
Some College (No Degree) - Business
Whittier College
Whittier, CASkills
Customer service oriented, extremely efficient, organized and enthusiastic problem solver looking to excel in a fast paced working environment Employer will retain a hard working professional who thrives on challenge, demonstrates leadership, and excels at one-on-one customer interaction
Passionate, resourceful, creative, willingness to learn, ethical, hardworking, goal- driven
Affiliations
- Women in Wine
Accomplishments
- Sales Representative of the Year TAS On Premise 2020
- Team of the Year TAS On Premise Sales 2019
- Nominated Team of the Year TAS On Premise 2018
- Nominated Territory Sales Manager of the Year 2015
Certification
Hospitality Beverage Specialist
WSET I
WSET II Spirits
Certified Specialist of Spirits
Timeline
Sales Consultant Representative
Southern Glazers Wines And Spirits
03.2016 - Current
Territory Sales Manager
Southern Glazers Wines And Spirits
01.2015 - 03.2016
Bartender
Malarky’s
06.2014 - 03.2016
Chief Cultural Officer
BOCA Communications
03.2012 - 06.2014
Associate of Arts - Culinary Arts
Le Cordon Bleu College of Culinary Arts
High School Diploma -
Oldfields School
Some College (No Degree) - Business
Whittier College