Laura Janelli Craumer
Greenwich,CT
Overview
14
14
years of professional experience
Work History
Brand Partnership Manager
TikTok
07.2021 - Current
- Onboarded two key Enterprise clients, American Express and Capital One, and scaled collective business by 510% from 2022 to 2023.
- Sold and executed multiple client franchise tentpole activations, driving increased brand awareness.
- Developed trusting relationships with key stakeholders for successful collaboration and long-term partnership growth.
- Provided training sessions and resources for partners to maximize product knowledge, enhancing and extending our partnership to new lines of business.
- Collaborated closely with internal teams including Data Privacy, Legal and Product to meet client's needs, resulting in increased revenue.
Senior Account Director
Condé Nast
04.2017 - Current
- Lead three Top 25 Accounts generating up to $15MM+ annually
- Generate and increase revenue through sale of video, programmatic, data, social, print and branded content media
- Drive strategy and sales for unprecedented, 4-year Joint Business Partnership with Google
- Consistently outperform quarterly sales goals
- Awarded Division Salesperson of the Year, 2018.
Director
Clique Media Group
08.2016 - 03.2017
- Led all New York based non-endemic sales across technology, finance, auto and CPG verticals
- Crafted Go-To-Market materials and sales strategy for all non-endemic categories
- Initiated and grew new client and agency relationships.
Associate Director
Condé Nast Media Group
01.2015 - 08.2016
- Generated and increased revenue through sale of video, high impact, targeted media solutions and branded content offerings
- Proactively built and maintained a pipeline of sales targets, contacts, and sales opportunities.
Account Manager
Condé Nast Entertainment
04.2014 - 12.2014
- Managed 65% of all booked digital video revenue
- Executed and maintained custom marketing sponsorships
- Delivered superior client service and act as the point of contact for all advertiser requests.
Sales Service Executive
Viacom Media Networks
05.2013 - 04.2014
- Executed all negotiations for Scatter business
- Formulated strategy to capture new business and increase revenue share in the market
- Implemented marketing executions across the Nickelodeon suite of networks.
Sales Planner
Viacom Media Networks
01.2012 - 05.2013
Client Service Representative
Viacom Media Networks
04.2011 - 01.2012
Sales Assistant
NBC Universal
07.2010 - 04.2011
Education
Bachelor of Arts - Communication Studies
Wake Forest University
Winston Salem, North Carolina05.2010
Special Skills - Computer
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, CRM), Keynote
Timeline
Brand Partnership Manager
TikTok
07.2021 - Current
Senior Account Director
Condé Nast
04.2017 - Current
Director
Clique Media Group
08.2016 - 03.2017
Associate Director
Condé Nast Media Group
01.2015 - 08.2016
Account Manager
Condé Nast Entertainment
04.2014 - 12.2014
Sales Service Executive
Viacom Media Networks
05.2013 - 04.2014
Sales Planner
Viacom Media Networks
01.2012 - 05.2013
Client Service Representative
Viacom Media Networks
04.2011 - 01.2012
Sales Assistant
NBC Universal
07.2010 - 04.2011
Bachelor of Arts - Communication Studies
Wake Forest University