LAURA KATIE SLAY
Opelika,AL
Summary
Self-Motivated Sales professional with effective sales techniques, seeking to help a business in the SaaS industry grow. Highly effective in establishing and maintaining relationships with potential and existing clients. Extremely detail oriented and thrives in adapting to complex and fast-paced environments that require constant learning and development. Leverage a consultative and customer-centric approach. Operate independently and excel in effectively managing resources to achieve quota, generate revenue, meet deadlines, and maintain customer satisfaction.
Overview
12
12
years of professional experience
Work History
Global Business Development Representative
Bizagi
07.2022 - Current
- Collaborate closely with account executives to develop and implement effective prospecting strategies
- Conduct high-volume prospecting through calls, emails, and social media to qualify leads
- Schedule discovery meetings and demos for account executives to evaluate prospects' business needs and potential partnership opportunities
- Conduct needs qualification calls with assigned prospects
- Educate companies on the benefits of Enterprise Business Automation
- Build a strong foundation for a successful career by acquiring essential skills and knowledge to excel as a salesperson, leader, and executive
- Utilize advanced tech tools such as Salesforce, Outreach, ZoomInfo etc., to maximize productivity and output.
- Developed business pipeline using cold and warm techniques.
- Identify new prospects, while initiating creative, ingenious ways to get in contact with them.
- Created and work outbound outreach weekly workflow to drive pipeline.
- Work with the entire marketing team to establish goals and KPIs.
- Work closely with account executives, hold weekly standing calls with AE's to collaborate and initiate outbound focus.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
Business & Sales Development Representative
CYGLASS by Nominet
06.2017 - 07.2022
- Research and qualify potential leads from marketing campaigns
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
- Technical understanding of IT modernization: Automation, Cybersecurity and Data Management
- Prospecting new IT/SaaS accounts and convert to customers
- Update and track sales performance metrics in Hubspot and Salesforce Reach out to potential customers via outbound emails and calls
- Grow and maintain a strong client referral network
- Identify new commercial opportunities and revenue sources
- Setting phone/video meetings for prospects with account executives
- Develop, organize, and manage business development activities within target accounts
- Understand competitors’ position for each opportunity and determine strengths and weaknesses for each.
- Developed and maintained positive relationships with key decision-makers and influencers.
- Developed successful strategies for identifying and converting prospective clients to long-term customers.
Commercial Marketing Manager
CertaPro Painters
03.2017 - 07.2019
- Boosted brand awareness with target customer demographics with social, print and email campaigns
- Coordinated creation and deployment of videos, social media posts and other marketing collateral
- Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts
- Recognized as employee of the quarter in Q2 2018
- Nurtured relationships with decision-makers in various business groups to win new business and increase repeat opportunities
- Initiated contact with new, existing and potential commercial customers to develop and maintain business relationships and further sales.
Licensed Insurance Agent
AFLAC
11.2011 - 08.2017
- Established beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships
- Scheduled fact-finding appointments and consultations to determine client needs and overall financial situations
- Worked to accommodate new and different insurance requests and explored new value opportunities to optimize insurance agency reputation
- Implemented and achieved small goals while maintaining the resiliency to push through roadblocks, reset, and progress when processes didn't unfold according to plan
- Determined financial needs by assessing existing coverage and aligning new products and services with long-term goals
- Maintained high standards of customer service by building relationships with clients.
Education
Bachelor Business - Administration
Auburn University
Auburn, AL2011
Skills
- Successful results with high volume of daily outbound outreach including emails and calls
- Ability to identify and qualify sales opportunities
- Digital literacy, with the ability to adapt to new sales technologies
- Familiarity working and speaking with clients of all sizes
- Ability to work independently and as part of a team in a fast-paced, goal-oriented environment
- Strong communication, interpersonal, and relationship-building skills
- Lead Generation
- Business-to-Business Sales
Timeline
Global Business Development Representative
Bizagi
07.2022 - Current
Business & Sales Development Representative
CYGLASS by Nominet
06.2017 - 07.2022
Commercial Marketing Manager
CertaPro Painters
03.2017 - 07.2019
Licensed Insurance Agent
AFLAC
11.2011 - 08.2017
Bachelor Business - Administration
Auburn University
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