Laurel Berg

Creative agency specializing in experiential design, digital activations, and product innovation

• Designed and shipped high-profile digital tools, including an AI-enhanced retail customization app, blending intuitive UX flows, touch UI interactions, and real-time product visualization.
• Led UX, UI, and product strategy for major brand activations (NBA, FIFA, Nissan, Gap Inc., Netflix), creating immersive digital-physical experiences powered by emerging technologies like AR, AI, and dynamic content systems.
• Designed end-to-end UX for an iPad-based in-store customization experience, combining dynamic personalization, drag-and-drop UI, real-time previews, and seamless print workflows.
• Designed a modular gamification platform enabling brands to rapidly deploy token-gated games, digital rewards, and community engagement tools.
• Built a real-time collaboration canvas and device publishing tool for large retail stores, integrating sketch-to-image AI models and real-time feedback loops.
• Developed and launched internal AI-driven apps, emphasizing scalability, UX clarity, and modularity.
• Built design systems and frameworks for multiple interactive platforms, ensuring consistent, scalable, and craft-focused UI/UX patterns.
• Collaborated closely with engineering, strategy, and creative teams to define product roadmaps, conduct user research, and implement iterative design improvements.
• Creative agency specializing in experiential design, digital activations, and product innovation

Consumer tech platform blending beauty, personalized discovery into a multi-sided marketplace and location-based app

• Founded and led BeautyWhim, a personalized beauty discovery platform offering AI-assisted product matching and curated experiences for consumers.
• Designed and prototyped the full platform, including onboarding flows, product discovery UX, and AI-powered recommendation engines.
• Conducted user research, usability testing, and iterative design improvements based on behavioral insights and user feedback loops.
• Collaborated with engineering teams to define product requirements and deliver a polished MVP.
• Developed brand strategy and visual identity, ensuring the platform was both functionally powerful and emotionally engaging.
• Gained hands-on experience in end-to-end product lifecycle management, from ideation and design to launch and growth.
• Consumer tech platform blending beauty, personalized discovery into a multi-sided marketplace and location-based app

• Led UX, UI, and brand design for early-stage startups in healthtech, fintech, and edtech, moving products from concept to MVP to launch.
• Built and tested prototypes using Figma, Webflow, and low-code stacks, reducing time-to-market for emerging companies.
• Designed user flows for discovery platforms, educational games, and e-commerce personalization engines.
• Partnered directly with founders, engineers, and researchers to bring early-stage ideas into reality while championing user-centered methodologies.