Lauren Bessent
Lubbock,Texas
Summary
Successful business marketing leader with proven accomplishments in establishing strategic direction, driving growth, and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
11
11
years of professional experience
Work History
Deltapine Brand Manager
Bayer CropScience
03.2023 - Current
- Provided direction and leadership in the development, refinement and implementation of the annual brand plan and marketing strategies, with an emphasis on brand and customer experience.
- Worked closely with product management teams and extended teams to develop and launch new tactics tailored specifically to the regionalized needs of field teams and customers.
- Cultivated relationships with key stakeholders to execute upon the development and implementation of crop strategies to enable targets.
- Ownership over all components of the brand market funding tower; Conducted annual bottoms up review to analyze ROI and align appropriate investment within the brand plan.
- Presented regular updates to field teams and senior leadership, demonstrating progress towards key objectives, KPIs to secure ongoing support for brand initiates through leveraging market research data.
- Collaborated with cross-functional teams for successful market funding strategy and coordinated brand marketing efforts.
Field Sales Representative
Bayer CropScience / Monsanto
02.2018 - 02.2023
- Responsible for growing the market share of Bayer CropScience’s Seed & Trait business in multiple sales territories.
- Increased sales revenue by developing and maintaining strong relationships with key influencers, contributing towards towards $80M of value creation and successfully grew multiple territories by 95+% throughout tenure.
- Develop and implement customer business plans, manage forecasting proactively, inventory management and product line demand issues, set the business direction, and coordinate follow-ups with customers.
- Serve in leadership positions for Deltapine cotton product strategy, supply, programs, allocations, sales success, and market opportunities directly affecting multi-state sales teams and product brands.
- Produce and deploy targeted, value added, multi-brand marketing strategies across the region through collaboration with teams across the US Commercial organization and the region’s sales organization.
- Provide opportunity insights and work cross-functionally with marketing, product management, and finance teams on developing region-specific programs to drive success based on market opportunities.
- Established cross-functional communication and collaboration expectation to strengthen the GTM strategy within area teams
- Leveraged pod-mate FSRs, CBAs, and Bayer Agronomists and Technology Development reps to drive results
- Leveraged market research and sales data to drive strategy recommendations on business targets and resourcing to Leadership on innovative ways to further achieve success
- Position Leadership Roles and Accolades: Team Cotton Lead – 2019 - Present, Bayer Future Leaders Program Cohort – 2020 - 2021, Bayer Master Sales Excellence Award Winner – 2019
District Manager, District Representative
United States Congressman, Jodey C. Arrington
01.2017 - 02.2018
- Develop and maintain relationships with local businesses, governments, and community organizations to aid regarding appropriate projects and legislative action.
- Represent the Congressman at meetings or other functions where legislative action or particular casework problems are under discussion.
- Developed strong working relationships with key decision-makers across all levels of government to advance organizational objectives.
- Contributed to the development of thought leadership pieces designed to shape public opinion around critical policy areas.
- Increased awareness of organizational priorities among policymakers by consistently engaging in educational outreach efforts.
- Monitored legislation, regulations, and policy developments for potential impact on the organization.
Communications & Marketing Manager / District Fundraising Lead
Texans for Jodey Arrington Campaign
01.2017 - 02.2018
- Develop and oversee all campaign performance communications by developing and implementing targeted marketing strategies.
- Raised significant funds by developing and executing effective fundraising campaigns.
- Developed impactful fundraising strategies to maximize donations and meet fundraising goals.
- Established a consistent brand voice across all communications channels to ensure messaging consistency.
- Crafted compelling narratives that resonated with target audiences, leading to higher levels of engagement and advocacy.
Government Relations Coordinator
Texas Cattle Feeders Association
08.2013 - 01.2017
- Effectively monitor, analyze, and report on federal and state legislative and regulatory issues
- Actively represent TCFA and BEEF-PAC at public and private meetings concerning federal and state legislative and regulatory issues
- Develop and manage all outreach regarding federal and state legislative and regulatory issues through social media, website, online mediums and other forms of outreach
- Create grassroots marketing and communication strategy for TCFA and representatives
- Assist in planning and conducting BEEF-PAC meetings and events
- Coordinate BEEF-PAC political outreach to leaders, and manage financial records.
Government Relations, Communications & Marketing Associate
Texas Cattle Feeders Association
08.2013 - 05.2015
- Assisted in the monitoring and analyzing of federal and state legislative and regulatory issues
- Coordinated in the development of outreach material on federal and state legislative issues
- Assisted with all TCFA member, public and media communications
- Organized and executed youth events, camps and seminars
- Gained experience in planning and working annual conventions and membership meetings
- Generated press releases, media packets, event brochures and publications, newsletter articles and print publications
- Assisted in market and data entry, analysis and interpretation.
Education
Bachelor of Science - Agriculture Media & Communications
West Texas A&M University
05.2015
Skills
- Problem-Solving
- Partnership Development
- Decision-Making
- Critical Thinking
- Brand Business Development Strategy
- Product Strategy & Market Analysis
- Sales Support Market Analysis
- Event Coordination & Project Planning
References
Available Upon Request
Timeline
Deltapine Brand Manager
Bayer CropScience
03.2023 - Current
Field Sales Representative
Bayer CropScience / Monsanto
02.2018 - 02.2023
District Manager, District Representative
United States Congressman, Jodey C. Arrington
01.2017 - 02.2018
Communications & Marketing Manager / District Fundraising Lead
Texans for Jodey Arrington Campaign
01.2017 - 02.2018
Government Relations Coordinator
Texas Cattle Feeders Association
08.2013 - 01.2017
Government Relations, Communications & Marketing Associate
Texas Cattle Feeders Association
08.2013 - 05.2015
Bachelor of Science - Agriculture Media & Communications
West Texas A&M University