LAUREN BUTTLING
New York City
Summary
Strategic and analytically driven marketing professional with agency and in-house experience across hospitality, fashion, and premium credit card marketing. Proven ability to translate consumer insights, data, and cultural intelligence into strategies that drive brand and business growth. Trusted cross-functional partner and storyteller.
Overview
5
5
years of professional experience
Work History
Senior Associate, Marketing Strategist – Upmarket
Capital One
New York, NY
05.2026 - Current
- Develop strategic marketing initiatives for Capital One's Upmarket flagship products, translating consumer, competitive, and cultural insights into actionable recommendations.
- Partner cross-functionally across marketing, creative, analytics, and product teams to shape integrated strategies that addressed key business opportunities.
- Build executive-ready presentations and narratives that communicated strategy, insights, and recommendations, facilitating informed decision-making among senior stakeholders.
Media Supervisor – Marriott Bonvoy & CELINE, LVMH Account
Publicis Groupe
New York, NY
01.2025 - 08.2026
- Acted as senior client contact, leading cross-agency collaboration across strategy, activation, analytics, and partner teams.
- Developed integrated, full-funnel media strategies across Programmatic, Display, OOH, Streaming, Social, Custom Content, and Print, overseeing up to $50M in annual investment.
- Led strategic POVs and culturally relevant media concepts for brand launches, retail activations, and key brand moments; translated performance data into executive-level recommendations.
- Established optimization and measurement frameworks, developed AI tools for insights and competitive analysis, and provided mentorship to junior planners for skill development.
Media Planner, Strategy & Planning – Marriott Bonvoy Account
Publicis Groupe
New York, NY
04.2023 - 12.2024
- Executed comprehensive media planning across programmatic, display, streaming, social, and custom content to align with campaign objectives.
- Conducted competitive, marketplace, and audience research to shape channel strategy and optimization; managed timelines, pacing, reporting, and multi-million-dollar budgets to ensure project success.
Senior Analyst, Data & Analytics – Marriott Bonvoy Account
Publicis Groupe
New York, NY
06.2023 - 03.2023
- Led dashboard development and standardized reporting to deliver cross-channel performance insights that informed optimization and planning.
- Synthesized complex datasets into strategic recommendations that drove actionable insights.
Analyst, Data & Analytics – Marriott Bonvoy Account
Publicis Groupe
New York, NY
05.2021 - 06.2022
- Analyzed large campaign datasets, built performance dashboards, and identified cross-campaign trends and channel learnings to inform future planning.
Education
Bachelor of Arts - Marketing & Business Analytics
Villanova University
Bryn Mawr05-2021
Skills
- Integrated marketing
- Full-funnel strategy
- Audience insights
- Data analysis
- Media Optimization
- Cross-functional leadership
- Executive presentations
- Budget management
- Office software proficiency
Timeline
Senior Associate, Marketing Strategist – Upmarket
Capital One
05.2026 - Current
Media Supervisor – Marriott Bonvoy & CELINE, LVMH Account
Publicis Groupe
01.2025 - 08.2026
Senior Analyst, Data & Analytics – Marriott Bonvoy Account
Publicis Groupe
06.2023 - 03.2023
Media Planner, Strategy & Planning – Marriott Bonvoy Account
Publicis Groupe
04.2023 - 12.2024
Analyst, Data & Analytics – Marriott Bonvoy Account
Publicis Groupe
05.2021 - 06.2022
Bachelor of Arts - Marketing & Business Analytics
Villanova University