Lauren Cherry
Houston,TX
Summary
Former journalist with expertise in marketing, strategic communications, and event planning. Proven ability to build strong relationships, and communicate effectively. Skilled in planning, organization, and team leadership to achieve objectives.
Overview
13
13
years of professional experience
Work History
Director of Recruiting Strategy and Marketing Initiatives
Rice University - Football
Houston, TX
02.2024 - Current
- Serves as primary contact for recruits and families regarding onboarding and admissions processes.s.
- Coordinates on-campus events, including game days and special events, to engage recruits and families.
- Manages itineraries and schedules while collaborating with campus departments for seamless event execution.
- Cultivates relationships with high school coaches through outreach initiatives and regular newsletters.
- Oversees creation and distribution of branded recruiting materials to increase program visibility.
- Leads production and ordering of marketing collateral, including personalized content for coaching staff.
- Collaborates with coaching staff to develop cohesive recruiting communications and branding strategies.
- Conducts informational sessions about Rice University for parents and recruits during visits.
Director of Operations for Football
Burleson Independent School District
Burleson, TX
07.2020 - 02.2024
- Secured community sponsors through effective fundraising campaigns for special events and budgetary needs.
- Managed football program operations, including communications, marketing, UIL compliance, and budgeting.
- Supervised operational budget to cover expenses related to nutrition, travel, media, and projects.
- Fostered connections with parents and community leaders to enhance Athletic Department mission.
- Produced sports publications, including event programs, recruiting websites, and social media graphics.
- Guided team of interns during athletic periods on projects in recruiting and marketing initiatives.
- Organized parent meetings and special events like Little Elks and Ladies Clinic to strengthen community ties.
Reporter and News Anchor
KRIS 6 News
Corpus Christi, TX
08.2018 - 03.2020
- Reported on breaking news, local government, and community events with clarity and engagement.
- Served as on-air anchor for evening newscasts, delivering compelling stories effectively.
- Wrote web articles and digital content to provide timely updates across multiple platforms.
- Established strong relationships with community members and public officials to enhance collaboration.
Sports Reporter
CBS Sports Digital - Horned Frog Insider and The Old Coach
01.2016 - 08.2018
- Reported on TCU recruiting for Horned Frogs Insider and Texas High School Football.
- Staff writer for FNF Magazine.
- Videographer and photographer at High School and NCAA athletic events.
- Provided coverage at Jr. days, games and post game press conferences.
Reporter
Rivals.com - Yahoo! Sports
01.2014 - 01.2016
- Wrote football previews for various magazines and websites, including TXHSFB for The Old Coach.
- Reporter at Under Armour camps.
- Built relationships with Football Coaches and recruits.
- Wrote feature stories and articles for Rivals.com websites.
- Conducted pre game and post game interviews.
Sports Reporter
KLST/KSAN TV
San Angelo, TX
08.2012 - 05.2014
- Reported on Texas High School Football and Angelo State University sports coverage in the Concho Valley Market.
Education
Master of Arts - Education
The University of Texas Permian Basin
Odessa, TX05-2023
Bachelor of Arts - Communications - Journalism
The University of Texas Permian Basin
Odessa, TX01.2014
Skills
- Event planning
- Communication skills
- Stakeholder engagement
- Project management
- Budget management
- Compliance
- Task prioritization
- Problem-solving abilities
- Interpersonal communication
- Team leadership
- Community outreach
- Marketing strategy
References
- Chad Johnson, Director of Recruiting and Player Personnel, Rice University - Football, 713-505-6224
- Marvin Nash, Asst. Director of Player Personnel, Ole Miss, 972-415-2284
- Chad Worrell, Athletic Director/Head Football Coach, Burleson ISD, 940-231-8467
- Callie Cameron, Director of High School Relations and Personnel, Baylor University - Football, 409-781-1097
- Elena Starks, Asst. Athletic Director, Rice University, 540-419-5353
- Matt Stepp, Editor/Contributor, Dave Campbell's Texas Football, 817-240-1630
Timeline
Director of Recruiting Strategy and Marketing Initiatives
Rice University - Football
02.2024 - Current
Director of Operations for Football
Burleson Independent School District
07.2020 - 02.2024
Reporter and News Anchor
KRIS 6 News
08.2018 - 03.2020
Sports Reporter
CBS Sports Digital - Horned Frog Insider and The Old Coach
01.2016 - 08.2018
Reporter
Rivals.com - Yahoo! Sports
01.2014 - 01.2016
Sports Reporter
KLST/KSAN TV
08.2012 - 05.2014
Master of Arts - Education
The University of Texas Permian Basin
Bachelor of Arts - Communications - Journalism
The University of Texas Permian Basin
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