Lauren Coyne
Randolph Township,NJ
Summary
Dynamic marketing professional with a proven track record at Coyne PR, where I spearheaded award-winning campaigns and developed targeted media strategies. Skilled in social media strategy and data visualization, I drive engagement and enhance brand visibility through innovative content creation and analytics. Passionate about leveraging insights to achieve impactful results.
Overview
7
7
years of professional experience
Work History
Executive Social Media Director, Events Coordinator
Advertising Club
Madison, WI
10.2022 - Current
- Collaborated with a team of 9 to develop and execute a PR and social campaign for Graduate Hotels and Madison Comedy Club, increasing event visibility.
- Led social content strategy on LinkedIn and Instagram, creating engaging graphics and promotional copy to enhance brand presence.
- Conducted social media audits using Infegy and performed competitive analysis, identifying trends and opportunities for engagement.
Capstone Course
Journalism 465
Madison, WI
01.2026 - Current
- Developed comprehensive social media campaign for Strudel, a B2B AI incident management startup, enhancing brand visibility.
- Perform in depth social media audit using Mintel, Simmons, Infegy Atlas, and google trends to complete an internal and competitive analysis and social media audit.
- Proposed strategies to improve team collaboration and efficiency during projects.
President, Social Media Manager, Social Media Advisor
Extra Helping Delivered
Dover, NJ
09.2018 - 10.2023
- Coordinated food pickups across New Jersey, recruited team members, and prepared 25 homemade meals monthly to support community needs.
- Advised leadership on social media strategy and generated innovative ideas for publicity to enhance organizational outreach.
- Developed engaging social media posts to highlight club achievements and raise awareness about food insecurity.
- Charity Organization
Account Coordinator/Intern
Coyne PR
New York, NY
06.2025 - 09.2025
- Winner of the 2025 agency intern challenge, in which 2 of my ideas were the cornerstone of the McDonald's winning pitch.
- Coordinated integrated PR and social campaigns for accounts including CeraVe, McDonald's, Orangetheory, Hilton, Kura Sushi, and Tree Hut.
- Developed targeted media lists using MuckRack and Cision, monitoring brand, competitor, and industry conversations to provide insights for internal teams and clients.
Digital Marketing Intern
Smart Trip Europe
Florence, Italy
05.2022 - 07.2022
- Built and managed content calendar; produced and published 5+ Reels/TikToks weekly, driving 20% engagement growth.
- Updated website content to enhance SEO and ensure consistent brand voice across platforms.
- Assisted in creating engaging social media content for travel campaigns.
- Collaborated with team members to develop digital marketing strategies.
Education
B.A. - Journalism - Broadcasting & Reporting And Strategic Communications TractBusiness, Digital Studies, Entrepreneurship And Digital Media Analytics
University of Wisconsin-Madison
Madison, WI05-2026
Skills
- Social media strategy
- Research and analytics
- Data visualization
- Cision
- Muck Rack
- Qualtrics
- Adobe
- WordPress
- Infegy Atlas
- Simmons
- R Programming
- Mintel
Additional Experience
Extra Helping Delivered, Dover, NJ, 09/01/18, Present, President, Social Media Manager, Social Media Advisor, Food pickups and drove from towns spread across New Jersey, recruited team members, made 25 homemade meals monthly., Created posts on social media platforms to showcase the club's achievements and advocate against food insecurity., Advise current leadership on leadership and facilitate new ideas for social media and publicity for the organization., The Bee Boutique, Sea Girt, NJ, 06/01/21, 08/31/21, Volunteer, Editor, Crimson Sun Newspaper, 4 years, President, UNICEF, President, Chess Club, President, Crimson Design
Timeline
Capstone Course
Journalism 465
01.2026 - Current
Account Coordinator/Intern
Coyne PR
06.2025 - 09.2025
Executive Social Media Director, Events Coordinator
Advertising Club
10.2022 - Current
Digital Marketing Intern
Smart Trip Europe
05.2022 - 07.2022
President, Social Media Manager, Social Media Advisor
Extra Helping Delivered
09.2018 - 10.2023
B.A. - Journalism - Broadcasting & Reporting And Strategic Communications TractBusiness, Digital Studies, Entrepreneurship And Digital Media Analytics
University of Wisconsin-Madison