Summary
Overview
Work History
Education
Skills
Affiliations
Certification
References
Timeline
Generic

Lauren Daly

Westminster,CO

Summary

Detail-oriented and collaborative professional with extensive experience in operations, stakeholder management, process improvement, and cross-functional project work. Proven ability to coordinate across teams, manage multiple projects, and adapt to new tools and systems. Skilled in high-volume CRM utilization, communication strategies, and process optimization. Currently enrolled in a Project Management Certificate program through eCornell to further enhance skills. Leverages athletic background and personal connections to drive athlete engagement and outreach. Excited to contribute to marketplace operations and configuration management at Guild.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Growth Coach

Guild
Denver, Colorado
11.2019 - Current

Student Success Coach
Guild | Denver, CO
September 2015 – Present

  • Effectively manage a high-volume caseload of over 300 students, prioritizing engagement and tailored support based on individual needs.
  • Proactively initiate outreach to new students through targeted communications, achieving a 20% conversion rate from initial contact to scheduled calls.
  • Build rapport and develop trust during initial and ongoing conversations, fostering continuous engagement and persistence.
  • Develop customized support plans based on student goals, challenges, and motivations, to ensure personalized interventions.
  • Utilize Salesforce as a CRM tool to track student progress, set follow-up tasks, monitor goals, and adapt strategies accordingly.
  • Apply persuasive communication and negotiation skills to encourage ongoing participation, and address student hesitations.
  • Collaborate with faculty, support services, and other stakeholders to improve student retention and success.
  • Partner with cross-functional teams, including Support and Strategic Partnerships, to develop and implement training modules, and support strategies.
  • Contributed to process improvements by identifying operational gaps and suggesting scalable solutions, aligning with the organizational goals of operational excellence.

Project Participant, Communications Task Force

Guild | Denver, CO
May 2025 - Present

  • Collaborated with cross-functional teams, including the Senior Technical Program Manager, the Marketing Campaign Manager, and the Senior Compliance Director, to improve tooling and communication strategies within the department.
  • Led efforts to optimize workflows and communication tools to enhance case management efficiency, contributing directly to operational improvements.
  • Participated in regular meetings with senior leadership and other departments to develop and implement solutions aligned with the organizational goals of streamlined operations and scalable processes.

Athlete Engagement for Team USA Partnership

Guild | Denver, CO
May 2025 - Present

  • Led a strategic initiative to increase rugby athlete engagement by leveraging personal experience as a former member of the U.S. Women's Rugby team and industry connections.
  • Collaborated cross-functionally with the Strategic Partnerships Director and Client & Advisory Marketing Director to draft compliant, targeted messaging to Team USA athletes via email campaigns.
  • Coordinated with the USOPC Athlete Welfare representative and the USA Rugby Operations Coordinator to execute communication efforts to eligible athletes.
  • Managed all project meetings, communications, and data collection, resulting in increased athlete profiles from 20 to 26 within a month, and higher engagement metrics in platform usage.
  • I reached out personally to four rugby athletes for anecdotal feedback, providing insights to improve future outreach efforts.
  • Exploring scalable strategies to extend athlete engagement initiatives across other sports, leveraging insights gained from this project.

Founder & Operations Director

Aspire Rugby
Denver, Colorado
05.2015 - Current
  • Launched and managed an online coaching business, overseeing client onboarding, program delivery, and stakeholder communication.
  • Coordinated schedules, managed shifting priorities, and maintained organized workflows to ensure seamless service delivery.
  • Developed operational processes for client management and program logistics, ensuring accuracy and efficiency across diverse stakeholders.

Director of Operations (Men’s & Women’s Rugby)

Penn State University
State College, Pennsylvania
07.2018 - 08.2019
  • Managed all operational aspects for athletic teams, including event logistics, scheduling, and resource coordination for over 60 athletes and multiple staff.
  • Led large-scale event planning, including tournament logistics—demonstrating strong organizational and coordination skills.
  • Streamlined operational workflows, improving communication and efficiency across multiple teams and functions.

Education

Master of Science - Education

National University
La Jolla, CA
05-2019

Master of Science - Anthropology

University of Colorado At Boulder
Boulder, CO
05-2010

Skills

  • Cross-functional Collaboration
  • Process Improvement & Documentation
  • Project Coordination & Management
  • High-Volume CRM & Data Management (Salesforce)
  • Stakeholder Communication & Engagement
  • Operational Workflow Execution
  • Custom Support & Goal Setting
  • Athlete Engagement & Outreach Strategies
  • Negotiation & Persuasion
  • Systems Tools: Airtable, Asana, CRM, Stakeholder Communication
  • Adaptability to New Technologies

Affiliations

  • 2010-2014 Member of United States Women's Rugby Team
  • 2009, 2010 Collegiate Women's Rugby All American

Certification

  • Project Management Certificate with eCornell

References

References available upon request.

Timeline

Growth Coach

Guild
11.2019 - Current

Director of Operations (Men’s & Women’s Rugby)

Penn State University
07.2018 - 08.2019

Founder & Operations Director

Aspire Rugby
05.2015 - Current

Master of Science - Education

National University

Master of Science - Anthropology

University of Colorado At Boulder