Lauren Dana
Fort Lauderdale
Summary
Results-driven University of Florida graduate bringing progressive insight into the social media world. Natural leader with exceptional skills in communication, writing and adaptability.
Overview
6
6
years of professional experience
Work History
Member Experience Associate
Yoga Joint
05.2022 - 04.2024
- Learned internal systems and related service role duties to provide skilled team backup in handling customer demands.
- Followed up with customers regularly via phone and email to obtain or create new memberships
- Coached other team members on selling techniques and customer service tactics to meet daily sales goals.
Brand Ambassador
Ogee Organics
01.2023 - 02.2023
- Wrote advertising material for use by publication
- Develop original content through social listening and independent sources.
- Created content with SEO keywords drawn from Google Analytics.
- Videoed, edited, wrote copy, and posted content for branding.
Account Executive
Fighter Jet Metals
01.2022 - 02.2023
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Presented key decision-makers with new and updated account strategies.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Communications Strategist
IMCS Network
07.2021 - 11.2021
- Supported content development for the network website and social media platforms
- Assisted with using all appropriate communication means to raise the professional profile of the IMCS Network and its mission
- Provided recommendations for postings on the Network website and social media accounts
- Assisted with the development and promulgation of an organizational communication plan and ensuing the strategy.
Brand Ambassador
La Vie En Blanc
05.2018 - 01.2021
- Served as a professional brand ambassador, displaying summer clothing trends for a clothing boutique
- Developed and managed social media strategy.
Social Media Team Member
Frank Gathering
09.2019 - 01.2020
- Assisted team in creating content for the Frank Gathering Instagram account
- Responsible for devising strategy, community management, creative directing, customer service, copywriting, and analyzing data.
- Analyzed and reported social media and online marketing campaign results.
- Conducted daily updates to social media profiles to boost company online presence.
Team Leader
University of Florida Student Government Productions
09.2019 - 01.2020
- Initiated discussions to ensure that my team was promoting upcoming events properly and submitting required action points to the president.
Assistant Director of Social Media
Government
09.2019 - 01.2020
- Created content for the University of Florida Student Government Instagram account
- Ensuring that content was posted on a consistent basis and aligned with current events happening at the
Salesperson
Nordstrom
08.2018 - 12.2018
- Performed at or exceeded sales goals every pay period
- Conducted brand research to increase sales knowledge
- Adjusted content of sales presentations by studying the type of sales outlet or trade factor
Education
Bachelor of Science Degree - Journalism
University of Florida
08.2021
Minor - Innovation
University of Florida
08.2021
Skills
- MS Word, Excel, and PowerPoint
- Outstanding communication skills
- Brand development
- Talented leader
- Social media sites
- Analytics
- Marketing Strategies
- Verbal and Written Communication
- Target Audience Analysis
- Digital Media
- Adobe Creative Cloud
- Content Management
Timeline
Brand Ambassador
Ogee Organics
01.2023 - 02.2023
Member Experience Associate
Yoga Joint
05.2022 - 04.2024
Account Executive
Fighter Jet Metals
01.2022 - 02.2023
Communications Strategist
IMCS Network
07.2021 - 11.2021
Social Media Team Member
Frank Gathering
09.2019 - 01.2020
Team Leader
University of Florida Student Government Productions
09.2019 - 01.2020
Assistant Director of Social Media
Government
09.2019 - 01.2020
Salesperson
Nordstrom
08.2018 - 12.2018
Brand Ambassador
La Vie En Blanc
05.2018 - 01.2021
Minor - Innovation
University of Florida
Bachelor of Science Degree - Journalism
University of Florida
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