Lauren Dana
New York,NY
Summary
Results-driven sales professional with extensive experience in digital media, audio, and entertainment. Expert in selling multi-format solutions, leveraging automation expertise, and driving bespoke creative strategies through deep brand knowledge. Proven ability to exceed revenue targets, launch new categories, and cultivate long-term client and agency partnerships. Bold, big-picture thinker with a personal passion for music.
Overview
12
12
years of professional experience
Work History
Client Partner
Spotify
New York, New York
06.2024 - Current
- Spearheaded launch of Spotify’s Travel category, laying groundwork for sustained revenue growth.
- Managed media and brand partnerships for 10 enterprise-level travel brands, including airlines and hotel groups.
- Achieved 30% year-over-year account growth through strong client relationships and collaborative agency partnerships.
- Recognized as an authority on multi-format solutions, specializing in automation tools and campaign optimization.
- Drove tailored creative strategies to deliver impactful custom executions leveraging brand insights.
- Led quarterly business reviews, presenting actionable insights on audience behavior and performance metrics.
- Collaborated cross-functionally with Marketing, Measurement, and Creative Solutions teams to deliver programs exceeding KPIs.
Sales Executive
SiriusXM
New York, New York
01.2022 - 05.2024
- Achieved 36% year-over-year revenue growth on PepsiCo account (2022–2023).
Negotiated record $16.1MM deal with PepsiCo, ensuring 12% annual growth.
Served as lead contact for PepsiCo Global Partnership, overseeing all JBP negotiations.
Increased Retail Media Network investment via Walmart Connect by 100% year-over-year (2022–2023).
Managed over $7M in direct business across Pepsi Beverage and Frito-Lay divisions.
Developed executive-level quarterly business reviews and newsletters to monitor performance.
Led cross-functional teams in crafting proposals and media plans aligned with PepsiCo’s model.
Account Executive
SXM Media (Pandora)
New York, NY
02.2019 - 01.2022
- Managed strategic accounts in QSR vertical, including Subway, Dunkin’, Pizza Hut, KFC, White Castle, and Denny’s.
Achieved 10% year-over-year growth for Subway Restaurants account in 2019.
Facilitated collaboration with Carat agency for Subway; coordinated meetings, developed proposals, and delivered campaign wrap reports.
Executed sales strategies focused on driving revenue growth through increased foot traffic.
Partnered with Marketing, Ad Effectiveness, Pricing & Yield, and Creative teams to enhance client performance.
Negotiated contracts while managing pipeline to secure timely deal closures.
Account Manager
Pandora
New York, New York
05.2017 - 02.2019
- Oversaw complete campaign life cycle from proposal stages through execution.
Worked alongside sales representatives to secure double-digit growth in CPG accounts.
Designed onboarding program and provided training for new hires.
Selected as Guest Professor at 'Pandora U' training program held in Berkeley, CA.
Conducted client kick-off calls to synchronize on product offerings and creative services.
Ad Traffic Manager
Townsquare Media
New York, New York
07.2014 - 05.2017
- Managed digital ad campaigns across 15+ endemic music publishers, ensuring optimal performance.
Developed custom ad units and executed quality assurance checks.
Collaborated with agencies and brands to formulate effective media strategies.
Secured talent and sponsorship opportunities through partnerships with music websites and blogs.
Education
Bachelor of Arts - Communications
University of Maryland
College Park05-2012
Skills
- Multichannel marketing
- Client relationship management
- Sales forecasting
- Campaign optimization
- Data analysis
- Strategic planning
- Creative, idea led thinker
- Meeting expertise (IRL and virtual)
Affiliations
Proud member of the AV club. Passion for music and singing. Fan of all arts.
Timeline
Client Partner
Spotify
06.2024 - Current
Sales Executive
SiriusXM
01.2022 - 05.2024
Account Executive
SXM Media (Pandora)
02.2019 - 01.2022
Account Manager
Pandora
05.2017 - 02.2019
Ad Traffic Manager
Townsquare Media
07.2014 - 05.2017
Bachelor of Arts - Communications
University of Maryland