LAUREN DIENER
New York City,NY
Summary
Creative and results-driven Social Media Manager recognized for award-winning campaigns and rapid audience growth. Named in Ad Age's "8 Social Media Teams to Watch" and a recipient of the Shorty Award. Adept at driving engagement and brand awareness through innovative content strategies and hands-on social media management.
Overview
3
3
years of professional experience
Work History
Social Media Manager
BARK
10.2021 - Current
- TikTok Growth: Grew the BARK TikTok account by 170,000 followers in a year and a half, with self-created content achieving 7 million likes and an 8% average engagement rate
- Expanded Responsibility: Took over all BARK social media accounts in summer 2024, managing an audience of 8 million followers across platforms
- Instagram Success: Grew the BarkBox Instagram by 60,000 followers and generated over 10 million shares, and expanded BARK’s Instagram by 40,000 followers within this period
- BARK Air Launch: Spearheaded the launch of BARK Air’s Instagram in spring 2024, reaching 166,000 followers and over 11 million impressions
- Influencer Campaigns: Initiated paid influencer campaigns that garnered over 1 million views, increasing reach without additional creator budget
- Award-Winning Campaigns: Led high-impact brand awareness campaigns, including the National Dog Day tattoo contest, which won a Shorty Award, was syndicated over 725 times nationally, and gained over 2 million social impressions
Education
Bachelor of Arts - Art History
SUNY New Paltz
New Paltz, NY05.2020
Skills
- Content creation (Photoshop/Premiere Pro)
- Social media management (Sprout, Sprinklr, Hootsuite, YouScan)
- Proficiency across all major social media platforms
- Project management (Mondaycom, Asana)
- Data analytics and reporting
- E-commerce and web design (Shopify)
- Contest and giveaway platforms (Viral Sweep)
Timeline
Social Media Manager
BARK
10.2021 - Current
Bachelor of Arts - Art History
SUNY New Paltz
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