Lauren Elizabeth Wellspeak
Brooklyn,NY
Summary
Strategic marketing coordinator specializing in e-commerce platform development with innovative, personal marketing and brand voice as well as event planning with an eye for branding details. Advanced and thorough copywriter, creating all public-facing brand communication through regular emails, updates, promotions, and website descriptions. Drives traffic and revenue growth through innovative strategies and resource optimization. Skilled in managing multi-channel sales, enhancing conversion rates, and leading projects that prioritize positive customer experiences.
Overview
6
6
years of professional experience
Work History
Ecommerce Specialist
Joe Van Gogh
04.2025 - Current
- As the website manager and visionary, I create user-focused interfaces and integrate new technologies to improve user experience, including but by no means limited to check-out features, image and product presentation, and easily flowing promotions. In 2025, I oversaw a front-page redesign start to finish, liaising between my Marketing Manager and backend engineering team to create custom user experiences integrated with proven market research.
- Through integrating my brand and consumer research into forecast trends, I increased Ecommerce sales by an average of20-30% each month.
- Pioneered integration of Ecommerce and Social Medias in campaign and communication usage, enhancing customer engagement and driving traffic to our sites and profiles.
- Planned, crafted, and executed comprehensive campaigns across multiple platforms: developed concepts, specialized discounts, custom templates, and personalized messaging via SMS in Klaviyo for both long-term and flash promotions.
- Crafted start to finish + 360 degrees campaigns, launches, and messaging, ensuring alignment and consistent brand voice presentations across production, marketing, and sales teams for all products launched from 2025-2026.
- Copyedited all communication from all branches of JVG (marketing, human resources, production, sales, cafes, wholesale, and retail) to internal and external company communication, including monthly, quarterly, and yearly updates, as well as all email, website, and SMS communication, ensuring that they are accurate and up to date for ultimate approval.
- Track points of growth whenever certain metrics were not met for sales or retail, to recap, grow, learn, and explore for the future.
- Directed Ecommerce customer service and communication, representing Joe Van Gogh to customers while analyzing market research and emerging technologies.
- Created marketing strategies with a particular focus on data analysis, creative communication, and backend website work.
- Advocated for more inclusive workspaces and the celebration of diversity, including but not limited to promotional and financial partnership initiatives with Equality NC for Pride Celebrations, Black History and Culture with BUMP the Triangle, Natural Conservation Efforts with the Mountains-to-Sea Trail Organization, and Women Producers with Cafe Femenino, while expanding company donations and relationships with each of these non-profits. My partnerships with these non-profits expanded our campaign collaborations, raising significantly greater funds and community support than ever had ever before been accomplished.
Event Coordinator and Administrator
University of North Carolina's Philosophy Department
Chapel Hill, USA
07.2024 - 04.2025
- Created bespoke conferences, fundraising events, meetings, talks, and more, for three departments: the broader UNC Philosophy Department, the Parr Center for Ethics, and Philosophy Politics and Economics Programs.
- Coordinated international and domestic speakers, accommodations, travel, conferences, workshops, and events for UNC's Philosophy Department, Parr Center for Ethics, and PPE, overseeing financial planning and carefully tracking budgeting metrics to ensure successful execution.
- Oversaw and created all administrative correspondence for Parr Center for Ethics, PPE Minor, and Philosophy Department, enhancing communication among faculty, graduate students, undergraduates, and community members.
- Led department's social media and community engagement initiatives, designing flyers and brochures using various creative applications, including Adobe and Canva.
- Participated in the Hiring Committee to foster fair and equitable interview processes, applying experience in data analysis and interviewing candidates.
Mathematics Tutor
Mathnasium
Chapel Hill, USA
06.2023 - 01.2024
- Tutored K-12 students in mathematics three days a week, enhancing their understanding and confidence in the subject.
- Managed tutoring sessions for four students simultaneously, providing individualized support.
- Completed specific training on working in a team and led team with diverse tasks, needs, and learning abilities.
- Built strong relationships with students through consistent interaction, fostering trust and a deep understanding of their unique learning needs and styles.
Humanitarian Work
Youth With A Mission [YWAM]
Paris, France
01.2020 - 08.2021
- Forged relationships with individuals trapped in human trafficking to connect them with safehouses across Europe, facilitating their path to recovery.
- Coordinated and executed gatherings for 50-100 people, managing logistics and decor to create welcoming environments for meetings and events.
- Coordinated community outreach programs in underserved areas.
- Facilitated training sessions for volunteers and community members.
- Assisted in logistical planning for humanitarian aid distribution.
Humanitarian Work
Youth With A Mission [YWAM]
Mazatlán, Mexico
03.2021 - 06.2021
- Mentored students in visits to a women's prison and drug-haven neighborhoods to support individual and family restoration, coordinated community wellness initiatives, and partnered local agencies with individuals in need.
- Coordinated community outreach programs to engage local youth in humanitarian efforts.
- Assisted in organizing training sessions for volunteers and staff members.
- Implemented health and safety protocols during disaster relief activities.
Humanitarian Work
Youth With A Mission [YWAM]
Kona, USA
08.2020 - 03.2021
- Managed budgets for eight teams, ensuring alignment with financial goals and partnerships with global individuals and enterprises.
- Coordinated financial wire transfers, travel, accommodations, and visas, facilitating seamless operations with global field partners.
- Managed staff finances in Microsoft Excel for 12 different teams located on five continents.
- Coordinated, designed, planned, and budgeted gatherings for 100+ attendees, enhancing team collaboration and engagement through well-executed events.
- Mentored 40+ students in leadership training and personal development.
- Financial trainee, proficient in Microsoft applications, legalities of non-profit monies and international visas, and global financial legalities.
Education
Bachelor of Science - Religious Studies, Ancient Language Religious Practice
University of North Carolina At Chapel Hill
Chapel Hill, NC05.2024
Skills
- E-commerce Management and Marketing Initiative
- Data-Driven, Yet Personalized Marketing Strategy
- Storytelling Brand Voice Development
- Web Content Writing
- Copyediting Proficiency Quality Assurance
- Email Marketing Campaign Strategy
- Online Digital Marketing
- Start-to-Finish Event Planning Coordination with Keen Eye for Personalized Detail
- Proven Event Track Records for 250 Attendees
- Brand Tone and Visual Consistency
- Social Media Content and Engagement
- Budget Management and Tracking
- Adept Promotion Planning, Building, Creation, Implementation, and Scheduling
- Project Management Effective Communication
- Microsoft Office Applications
- Google Applications
- Product Promotion
- Data Reporting Interpretation
- Web Content Writing
- Campaign Performance Reporting
- Web Development Management
- Cross-Team Collaboration
- Start-to-Finish Product Development
- Site Content Management
- QA and Troubleshooting
- Theme Management and Site Health
- A/B Testing and SEO Optimization
- Social Media Advertising
- Merchandise Promotion
- User experience design
- Product listing
- Data Creation, Analysis, and Interpretation
- Campaign Development
- Paid Advertising
- Customer relationship management
- Online Merchandising
- Mobile Commerce
- Web Development and Maintenance
- Budget Planning
- Google Analytics
- Product Listing Optimization
- Conversion Rate Optimization
- A/B Testing
- SEO Optimization
- Product Curation, Selection, and Placement
- Logistics Coordination
- Competitive Market Pricing Strategies
- Online Mobile Marketing
- Visual Merchandising
- Multichannel Marketing
- Regulatory Compliance
- Strategic Planning
- Comprehensive Performance Reporting
- Desktop and Mobile Commerce Experience
- Attention to Detail
- Time Management
- Effective Problem Solving
- Gentle Direct Communication
- Team Collaboration and Optimization of Skill Base
- Customer Service Retention
- Customer Engagement
- Multitasking Abilities
- Goal Setting and Accomplishments
- Active Listening
- Point-of-Sale Systems
References
- Rick Quinn, Marketing Head and Supervisor, Joe Van Gogh Coffee Company, Rick@ joevangogh.com
- Amanda Wiley
- Sandy Stately, Department Manager, Philosophy at UNC, sandy.stately@unc.edu
- Hugo Mendez, Associate Professor of Religious Studies, UNC Chapel Hill, hmendez@unc.edu, +1 770.500.8826
- Brandon Bayne, Associate Professor of Religious Studies, UNC Chapel Hill, bayne@unc.edu, +1 919.962.5666
- Israel Demis, Supervisor and Mentor, Youth with a Mission, Israel.ballweber@gmail.com, +1 (405) 925.7988
- Sierra Lawson, PhD Candidate and Instructor, Cultural and Religious Studies at UNC Chapel Hill, sielaw@live.unc.edu
- Catherine Decker, Director of Academic Support Center, Craven Community College, deckerc@cravencc.edu, +1 (252) 638-1213
Volunteer Experience
2024-2025, Tutored K-12 at a low-income community center in Chapel Hill, Hardgraves Community Center, with a focus on algebra and phonetics.
Current Date
01/01/26
Websites
Languages
English
Full Professional
Latin
Professional
Timeline
Ecommerce Specialist
Joe Van Gogh
04.2025 - Current
Event Coordinator and Administrator
University of North Carolina's Philosophy Department
07.2024 - 04.2025
Mathematics Tutor
Mathnasium
06.2023 - 01.2024
Humanitarian Work
Youth With A Mission [YWAM]
03.2021 - 06.2021
Humanitarian Work
Youth With A Mission [YWAM]
08.2020 - 03.2021
Humanitarian Work
Youth With A Mission [YWAM]
01.2020 - 08.2021
Bachelor of Science - Religious Studies, Ancient Language Religious Practice
University of North Carolina At Chapel Hill