Lauren Fischer
River Vale,NJ
Summary
Knowledgeable senior-level editor with 15+ years of experience in the print, digital, and social space. I've successful managed content production for multi-million dollar campaigns, and have covered categories including women's lifestyle, fashion, beauty, food, travel, celebrity, home, and more.
Overview
13
13
years of professional experience
Work History
Partnerships Commerce Editor - Senior Partnerships Commerce Editor
DOTDASH MEREDITH
- Current
- Write and edit commerce content for Travel + Leisure, PEOPLE, InStyle, Real Simple, and Food + Wine, Better Homes & Gardens, AllRecipes
- Oversee the growing multi-million dollar Bonus Incentive Campaign business
- Create content for CPC, Branded Performance Content, Bonus Incentive clients including Target, Nordstrom, Walmart, Jenni Kayne, Wayfair, Ulta, and across beauty, home, travel, food, and fashion categories
- Manage small team of freelancers and contract writers for Branded Performance Content business.
Activities Editor – Editor in Chief
BERGENMAMA.COM
05.2017
- Create monthly editorial calendar
- Write and edit all weekly content for website and email blast including editorial content and branded content, focus on parenting, home, health and fitness, fashion and beauty, dining, travel and more
- Create weekly email newsletter: layout content, write engaging headlines, source images and distribution
- Insert banner and display ads into website and email newsletter
- Run Instagram account and Facebook account, posting to news feed and stories, engaging with followers, run giveaways
- Research and source new articles relevant to local audience.
Associate Editor - Senior Editor
STUDIO ONE NETWORKS
- 12.2012
- Oversee content management for Procter & Gamble-sponsored websites in topic areas of pets, home, health and wellness, fashion/beauty, women’s lifestyle, parenting/baby, teen
- Launch global websites in France, Germany, Mexico, Russia, UK, Brazil, Australia, Canada, Philippines, Singapore, Malaysia, Japan
- Help to create content strategy for internal and external brands, using search analytics, external research and brand objectives
- Develop strategy for social media and mobile platforms
- Develop branded and non-branded content syndication strategies and oversee launches of new Websites
- Manage team of freelance editors, bloggers and writers; manage assistant editorial staff
- Manage editorial budget for multiple websites.
Assistant to the Editor-in-Chief - Associate Fashion Editor
WOMAN’S WORLD MAGAZINE
08.2004
- Reviewed, edited and selected readers’ submissions for editorial pages
- Edited, wrote and assigned articles for various how-to sections
- Oversaw styling of fashion photo shoots and celebrity photo selections
- Corresponded with vendors to obtain information on fashion trends
- Interviewed experts and wrote copy for weekly fashion articles and sidebars
- Responsible for all market work, including product selection for each story.
Freelance Writer/Editorial Consultant
Self Employed Writer
01.2012 - 05.2022
- Writer for various websites and magazine, include Studio One Networks websites, Whattoexpect.com, Pace University Alumni Magazine, River Vale Neighbors Magazine
- Provide additional editorial support and consulting services.
Education
B.A. - Journalism
The School of Media and Public Affairs, THE GEORGE WASHINGTON UNIVERSITY (Washington, DC.)
Skills
SEO expert with experience working with Semrush, Looker, Parsely to deliver content that ranks in search and gets picked up in Google Discover
Timeline
Activities Editor – Editor in Chief
BERGENMAMA.COM
05.2017
Freelance Writer/Editorial Consultant
Self Employed Writer
01.2012 - 05.2022
Assistant to the Editor-in-Chief - Associate Fashion Editor
WOMAN’S WORLD MAGAZINE
08.2004
Partnerships Commerce Editor - Senior Partnerships Commerce Editor
DOTDASH MEREDITH
- Current
Associate Editor - Senior Editor
STUDIO ONE NETWORKS
- 12.2012
B.A. - Journalism
The School of Media and Public Affairs, THE GEORGE WASHINGTON UNIVERSITY (Washington, DC.)
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