LAUREN FITZGERALD
Marketing Operations
Atlanta,GA
Summary
Strategic marketing professional with over 15 years of experience in marketing operations, digital marketing, and product marketing. Skilled in building comprehensive marketing programs, integrating technology, and optimizing digital channels. Proficient in Salesforce, Pardot, Shopify, and content strategy, while supporting both U.S. and international markets.
Overview
18
18
years of professional experience
Work History
Marketing Associate
Probo Medical
05.2023 - 10.2026
- Develop and execute digital marketing programs across content, email, website, e-commerce, SEO, product marketing, and lead-generation initiatives.
- Build customer personas and segment customer data to develop more targeted email campaigns and relevant marketing communications.
- Build email campaigns from the ground up, including audience selection, messaging, calls to action, tracking, follow-up, and performance analysis.
- Build customer personas and segmented customer data to create targeted email campaigns and relevant marketing communications.
- Use Salesforce and connected marketing technologies to support CRM data, campaign execution, lead management, segmentation, reporting, and marketing-to-sales workflows.
- Managed WordPress content and digital experiences, enhancing landing pages, forms, product content, and conversion rates.
- Apply AEO and GEO principles to improve content visibility in answer engines and AI-powered search experiences; use AI to accelerate content development, analysis, and coding workflows.
- Create and optimize customer-focused content for complex medical and veterinary diagnostic imaging products, including ultrasound, X-ray, cardiology, scopes, C-arms, and related equipment.
- Create product guides, buyer guides, product comparisons, financing/pricing communications, and other sales-enablement content for technical products.
- Support marketing for U.S. and international audiences, including content and campaigns for the UK and France.
- Support Shopify and WooCommerce implementation and growth, including product catalog organization, product types, collections, imagery, descriptions, pricing, sorting, forms, and landing pages.
- Coordinated with sales, product, service, vendors, and international teams to successfully execute campaigns and marketing projects.
Marketing Associate
National Ultrasound, Inc.
10.2011 - 05.2023
- Led marketing initiatives from concept to execution across digital, email, CRM, content, product marketing, lead generation, and events, aligning strategies with organizational goals.
- Managed Salesforce CRM and Pardot/Account Engagement programs, including segmented lists, automation, email campaigns, lead routing, notifications, reporting, and Salesforce integration.
- Built customer personas and segmented customer data to support targeted campaigns, lead nurturing, and more relevant customer communications.
- Created and tracked email campaigns using campaign analytics, UTM parameters, and attribution to evaluate performance and enhance engagement.
- Developed clear, buyer-focused website and product content for technical medical and veterinary equipment, simplifying complex information to improve customer understanding.
- Created Wordpress websites from the ground up including domain registration, content creation and syncing with relevant third party software connectors.
- Supported e-commerce strategy and implementation using WooCommerce, including product catalogs, collections, product pages, pricing, imagery, forms, and landing pages.
- Created marketing materials and campaigns for North and South American audiences and collaborated with sales, product, service, vendors, and international teams.
- Adopted emerging marketing technologies to improve content creation, analysis, marketing execution, and coding productivity.
Product Development Intern
Mud Pie
06.2010 - 08.2010
- Conducted online and competitive product research to support the design team.
- Developed gift product concepts that were selected for production.
- Coordinated product development calendars, tracking sample progress and milestone deadlines.
- Analyzed trends and market research to support seasonal assortment planning.
- Prepared technical details for samples, including materials, colors, and construction notes.
Online Research and Data Entry Associate
National Ultrasound, Inc.
12.2008 - 04.2010
- Collected and evaluated data on potential clients to ensure accurate and comprehensive entries in an online database.
- Verified patient and order data for accuracy before entering records into internal systems.
- Updated service, sales, and inventory information across databases and spreadsheets.
- Reviewed source documents for completeness and corrected discrepancies before processing.
Education
Master of Science (MS) - Marketing
Georgia State University
Atlanta, GA01-2012
Bachelor of Business Administration - Marketing
Georgia State University, Robinson College of Business
Atlanta, GA01-2011
Associate Degree - Fashion Design
Fashion Institute of Technology
New York City, NY01-2008
Skills
- Digital Marketing Strategy
- Demand & Lead Generation
- E-commerce
- Email Campaigns
- SEO / AEO / GEO
- Product Marketing
- Marketing Operations
- Campaign Rracking
- Marketing Analytics
- AI-Assisted Marketing
- CRM & Customer Data
- Project Management
- Marketing Tools
Timeline
Marketing Associate
Probo Medical
05.2023 - 10.2026
Marketing Associate
National Ultrasound, Inc.
10.2011 - 05.2023
Product Development Intern
Mud Pie
06.2010 - 08.2010
Online Research and Data Entry Associate
National Ultrasound, Inc.
12.2008 - 04.2010
Master of Science (MS) - Marketing
Georgia State University
Bachelor of Business Administration - Marketing
Georgia State University, Robinson College of Business
Associate Degree - Fashion Design
Fashion Institute of Technology