Lauren Fontaine

Spearhead & implement long-term marketing automation strategies to increase customer engagement and ROI. Develop Buyer Journey & Lead Lifecycle models to enhance the customer journey with advanced reporting. Manage daily operations within B2B Commercial Team to hit ambitious goals including continuous collaboration with sales, engineering and media teams. Generate adhoc & continuous reports detailing KPIs related to campaigns. Advise senior leadership on areas of improvement in current processes & new opportunities within the field of marketing automation technology and sales enablement procedures.

• Execute B2B + B2C clients inbound marketing plans to meet schedules, performance and budget goals. Manages all elements of email marketing initiatives in Marketo and Pardot - strategies, programs and calendars as well as providing weekly/monthly reporting metrics and performance goals. Owns client relationships and works effectively to determine the vision of the campaign and ensure execution.

• Perform technical tasks to build integrated campaigns including building emails and developing workflows. Working with marketing, product, and sales leadership to map content, assets, and promotions to engage specific audiences based on target profiles. Principal tasks include managing and building campaigns, nurturing customer journey’s, advising and managing data structures and triggering rules as well as providing and managing standard and ad hoc reports.

• Consumer Ad Operations. Work directly with designated Sales Rep/Clients/Agencies. Provide daily reporting via 1st or 3rd party Ad Servers, setup Display campaigns, suggest/fulfill optimizations. Point of contact for questions regarding the campaign as a whole.

• Client Services: Manage accounts for products such as: Website, Mobile site, Retargeting/Display, SEO and SEM campaigns. Digital Sales Support Coordinator: Digital Ad Sales Team. Point of contact for sales team. Provide inventory availability and fulfill requests. Provide support on fulfilling national and local RFP requests. Schedule and traffic ad campaigns for audience extension platform. Monitor, manage, and optimize campaigns. Document and maintain best practices as guidelines for sales team. Manage DFA-DFP transition.