Lauren Frederick
Marketing Events Manager
Harrisburg,PA
Summary
Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
13
13
years of professional experience
Work History
Sr. Marketing Manager, Security Global Events
Cisco
08.2021 - Current
- Enhance attendee experience by meticulously planning and executing 10 high-profile global events annually.
- Manage vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- Lead cross-functional teams to successfully plan and execute multiple different large-scale corporate events.
- Collaborate closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Demonstrate exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
- Coordinate with sales and marketing teams to publicize and promote events.
Field Marketing Manager
Cisco Umbrella
04.2019 - 08.2021
- Enhanced lead generation through targeted local events and trade shows.
- Boosted brand awareness by creating and executing strategic field marketing campaigns.
- Streamlined processes for event planning and execution, reducing overall costs while maintaining high-quality experiences for attendees.
- Collaborated with internal stakeholders to align field marketing efforts with overall business objectives.
- Coordinated cross-functional teams for successful product launches and promotions.
Sales Event Manager
AMResorts
04.2017 - 04.2019
- Conceptualized and provided oversight for the successful completion of 40 international incentive and sales focused events annually
- Managed administrative logistics of events planning, event booking, and event promotions.
- Oversaw logistics for multi-day events, including accommodations, transportation, and scheduling.
- Created detailed timelines and budgets for events to meet all deadlines..
- Coordinated travel and accommodations for event attendees.
Event Manager, Security Field Marketing
Cisco
08.2014 - 04.2017
- Primary point of contact for over 200 sponsorships of industry trade shows, conferences, forums, executive summits, customer focused training seminars and webinars.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Streamlined event planning processes by implementing efficient project management strategies.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Oversaw logistics for multi-day events, including accommodations, transportation, and scheduling.
Event Operations Analyst
JP Morgan Chase
05.2011 - 08.2014
- Senior analyst for mortgage banking events, providing onsite operations support at 80 events serving over 20,000 customers in 60 different venues.
- Managed multiple projects simultaneously while maintaining strict timelines and budgets for each initiative.
- Evaluated existing systems to recommend updates or replacements based on performance metrics and business needs.
- Developed and maintained all event documents, policies, and processes ensuring outreach events operate in controlled and compliant environment.
- Collaborated across departments to identify opportunities for process improvements and increased efficiency.
Education
Bachelor of Science - Marketing
Kutztown University
Kutztown, Pennsylvania12.2004
Bachelor of Science - Business Management
Kutztown University
Kutztown, Pennsylvania12.2004
Skills
Event Marketing
Strategic Planning
Deadline Management
Vendor coordination
Marketing Analytics
Cross-Functional Collaboration
Budget Oversight
Project Management
Staff Oversight
Venue Selection
Clear Communication
Creativity and Adaptability
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time offPaid sick leave401k matchTimeline
Sr. Marketing Manager, Security Global Events
Cisco
08.2021 - Current
Field Marketing Manager
Cisco Umbrella
04.2019 - 08.2021
Sales Event Manager
AMResorts
04.2017 - 04.2019
Event Manager, Security Field Marketing
Cisco
08.2014 - 04.2017
Event Operations Analyst
JP Morgan Chase
05.2011 - 08.2014
Bachelor of Science - Marketing
Kutztown University
Bachelor of Science - Business Management
Kutztown University
Similar Profiles
Jessica TydemanJessica Tydeman
Security Consulting Engineer- Customer Delivery at CiscoSecurity Consulting Engineer- Customer Delivery at Cisco
K David Anderson Tyndale K David Anderson Tyndale null
Staffing- Recruiter at CiscoStaffing- Recruiter at Cisco
Jorge PortugalJorge Portugal
Leader, Customer Experience (EMEA/South) at CISCOLeader, Customer Experience (EMEA/South) at CISCO
Sivendhu Anil KumarSivendhu Anil Kumar
Cisco Certified Network Associate Student at CISCOCisco Certified Network Associate Student at CISCO
Matthew WatkinsMatthew Watkins
Senior Operating Technician - HVAC/Air/Electrical at Cleveland CliffsSenior Operating Technician - HVAC/Air/Electrical at Cleveland Cliffs