Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lauren Gorman

Atlanta,GA

Summary

Sales Executive with 12+ years of experience in Social Media, Influencer Marketing, and Consultative Sales at companies such as TikTok, Twitter, and Snapchat. Excel at growing and maintaining Client Relationships as well as exceeding Sales Quota and Upfront Commitments. Experience covering the follow verticals- Big Box Retail, Technology, Telco, Entertainment, and QSR.

Overview

11
11
years of professional experience

Work History

Client Partner

VidMob
05.2022 - Current
  • Collaborate with QSR Senior level Brand Marketers in building strategic plans to improve ad effectiveness and enhance creative strategy
  • Drive incremental revenue for the business by leading the onboarding of new brands to the platform from prospecting to activation
  • Partner with cross functional teams to develop supporting data-driven marketing materials for QSR and CPG Brands

Brand Partner

TikTok
06.2020 - 05.2022
  • Exceeded overall annual goal at 156% and more than tripled revenue for personal key accounts from 2020-2021- netting in $7.5M in 2021
  • Hired as a founding member of the Retail Team and established net-new vertical specific infrastructure narrative, and client relationships across 10+ Brands
  • Pioneered first to market and alpha products with the Big Box Category (TikTok Storefronts, Dynamic Shopping, Collection Ads, etc)

Partner Lead

Brat TV
08.2019 - 06.2021
  • Identified and Led Strategic Relationships and Education across Agencies, F500 Brands, and Media Companies
  • Focused on helping Brands grow their audience and Marketing with Custom Content on Brat TV as well as Social and Influencer Channels

Account Executive

Snapchat
08.2016 - 08.2019
  • Responsible for negotiating and securing Multi Million Dollar Upfront with Google
  • Grew AT&T to $40M+ in two years and one of the largest partners to date at Snap
  • Developed and Grew key accounts within the Tech/Telco Vertical through consultative pitching, education, and providing exemplary Customer Service

Account Manager

Twitter
09.2012 - 08.2016
  • Worked with the largest Telco Brands to find the most innovative and creative solutions to reach their end user
  • Educated and Consulted Brands on how to utilize Twitter's Advertising Products
  • Provided Feedback to our Product and Measurement Team to help Twitter scale our advertising Platform

Education

Bachelor of Arts - Broadcast Journalism

University of Georgia
Athens, GA
05.2011

Skills

  • Consultative sales
  • Client interaction
  • Sales process
  • Complex Upfont negotiations
  • Salesforce
  • Key account development
  • New Business
  • Cross Functional Sales
  • Social media savvy
  • Consultative and relationship selling
  • Global account management
  • Service-driven sales

Timeline

Client Partner

VidMob
05.2022 - Current

Brand Partner

TikTok
06.2020 - 05.2022

Partner Lead

Brat TV
08.2019 - 06.2021

Account Executive

Snapchat
08.2016 - 08.2019

Account Manager

Twitter
09.2012 - 08.2016

Bachelor of Arts - Broadcast Journalism

University of Georgia

Similar Profiles

CREATE PROFILE
Lauren Gorman