Lauren Gusler
Traverse City,MI
Summary
Strategic Director known for driving company growth by developing effective sales strategies and fostering professional relationships. Specializes in consultative sales strategy, team leadership, creative problem solving. A hardworking, innovative and versatile professional well-versed in executing business strategies, preparing and implementing business plans and overseeing financial performance. Excels in communication, relationship building, and adaptability, ensuring effective team collaboration and project success. Proven record of delivering innovative solutions, influencing key stakeholders and achieving organizational goals.
Overview
2
2
Languages
4
4
years of post-secondary education
13
13
years of professional experience
Work History
Director of Agency Partners
Hagerty
Traverse City, Michigan
03.2023 - Current
- Led strategic initiatives to enhance customer engagement and satisfaction.
- Developed and executed marketing strategies to increase brand awareness and market share.
- Developed marketing strategies to promote classic car insurance products.
- Analyzed industry trends to inform product development and positioning.
- Coordinated cross-functional teams to streamline operational processes.
- Oversaw project timelines to ensure timely delivery of services and solutions.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Partnered with staff to create professional development plans to support personal and business growth.
- Implemented new technologies to streamline processes and enhance productivity.
Partner Leader
Hagerty
Traverse City, MI
03.2021 - 03.2023
- Drove partnership negotiations to expand service offerings and strengthen market presence.
- Led cross-functional teams to develop strategic initiatives for automotive enthusiast engagement.
- Identified opportunities for growth by analyzing current trends in the marketplace and making strategic decisions based on those findings.
- Analyzed market trends to inform business strategies and product development decisions.
- Collaborated with marketing to enhance brand visibility through targeted campaigns.
- Provided leadership and guidance to team members while encouraging collaboration across departments.
- Mentored junior staff in effective communication and relationship-building techniques.
- Participated in industry-related meetings and conferences in order to stay up-to-date on current trends within the field.
- Built a network of contacts within relevant industries which enabled access to valuable resources.
Select Sales Executive
Travelers
Los Angeles, California
07.2019 - 03.2021
- Developed strong relationships with clients to understand their insurance needs.
- Provided expert advice on various insurance products and services offered.
- Developed and implemented sales strategies to meet customer needs and increase revenue.
- Delivered engaging presentations to clients about policy options and benefits.
- Used cold calling and networking to sell products and services.
- Cultivated relationships with existing customers to encourage repeat business.
- Conducted market research to identify potential sales opportunities and trends.
- Collaborated with underwriting teams to assess client risks effectively.
- Maintained accurate records of client interactions in the CRM system.
Regional Territory Manager
Hagerty
Anaheim, California
03.2013 - 07.2019
- Managed key client relationships to ensure satisfaction and loyalty across territories.
- Developed regional sales strategies to enhance customer engagement and retention.
- Analyzed market trends to identify growth opportunities within the automotive insurance sector.
- Collaborated with cross-functional teams to align marketing initiatives with regional goals.
- Conducted training sessions for sales staff to improve product knowledge and performance.
- Collaborated with internal teams on product launches, pricing changes, and new initiatives.
- Established relationships with key accounts in the region through regular visits and communications.
Education
Bachelor of Arts - International Business
Calvin University
Grand Rapids, MI 08.2005 - 05.2009
Skills
- Strategic planning
- Marketing strategy
- Customer engagement
- Data analysis
- Partnership development
- Team leadership
- Problem solving
- Cross-functional collaboration
- Operational streamlining
- Charismatic leader
- Cross-functional team leadership
- Multitasking and organization
- Consultative sales
- Employee development
- Logistics management
- Creativity and innovation
- Market analysis
- Project management
- Brand development
Languages
Spanish
Limited
Chinese (Mandarin)
Limited
Timeline
Director of Agency Partners
Hagerty
03.2023 - Current
Partner Leader
Hagerty
03.2021 - 03.2023
Select Sales Executive
Travelers
07.2019 - 03.2021
Regional Territory Manager
Hagerty
03.2013 - 07.2019
Bachelor of Arts - International Business
Calvin University
08.2005 - 05.2009