Lauren Hall

Led fan experience project, developing two themed event plans that significantly increased fan interaction.

• Coordinated game day recognitions, sponsor activations, and interactive fan elements to enhance fan engagement.
• Managed pregame and in-venue promotions, including giveaways and crowd engagement programs.
• Executed promotional strategies aligning with marketing goals to maximize fan satisfaction.
• Streamlined coordination of sponsorships and recognitions, improving visibility and engagement at games.
• Implemented interactive elements to foster community connections during events.
• Supported marketing and fan engagement initiatives across Auburn Athletics, engaging over 87,450 fans at home football games.
• Created activation concepts, detailed run-of-show timelines, and managed budgets for cost-effective execution.

• Executed social media content strategies for Facebook and Instagram, increasing audience engagement and improving brand visibility.
• Promoted sale horses through targeted digital campaigns and video production, optimizing content placement for better reach.
• Collaborated with trainers to prepare sale horses for shows, increasing public exposure and drawing interest from potential buyers.

• Coordinated with volunteers to enhance communication and streamline animal care processes.
• Provided hands-on animal care at local shelter, ensuring well-being and safety of animals.
• Organized practice sessions for team members to improve riding skills and techniques.
• Assisted in planning and executing equestrian events and competitions for the team.
• Collaborated with coaches to develop training plans tailored to individual riders.

• Balanced demanding athletic schedule with academic responsibilities, demonstrating strong organizational skills as a student-athlete
• Mentored underclassmen and less experienced teammates, providing guidance and support that enhanced their skills in the sport
• Coordinated meetings and team activities, showcasing communication and leadership skills while collaborating with coaches and teammates
• Participated in NCAA athletics while balancing academics