Lauren Hernandez

• Develop and execute digital marketing strategies focused on brand awareness, audience engagement, and customer acquisition.
• Plan, produce, and manage multimedia content across social media platforms, including photography, short-form video, graphics, and written content.
• Build and maintain content calendars while adapting creative strategies to platform trends, audience behavior, and brand objectives.
• Managed social media publishing, community engagement, and audience development to enhance brand communications.
Collaborated with beauty and lifestyle brands on promotional campaigns, creating content that aligned with brand identity and campaign objectives to Monitored audience insights and content performance to identify optimization opportunities and inform future strategies.
• Manage projects from initial concept and planning through production, delivery, and performance evaluation.
• Handle client communication, scheduling, negotiations, invoicing, and other business operations associated with freelance projects

• Developed engaging content strategies to enhance brand visibility across multiple platforms.
• Conducted thorough research to ensure accuracy and relevance of all published materials.