Krystle Ann Parra

Vintage E-Commerce Startup

• Transitioned a small mobile brick & mortar startup to a fully digital e-commerce platform, managing set-up & optimization of online infrastructure, & developing a strategic launch plan to maximize initial impact.
• Conducted market research identifying key target audiences and crafting messaging strategies that increased pre-launch interest by 30%.
• Ensured compliance with applicable laws relating to customer privacy, data collection, and digital advertising practices.
• Created content for website, social media platforms & email newsletters to engage customers and promote sales.
• Proactively set forth a pre-launch digital marketing campaign with original content, successfully establishing brand presence.
• Actively leveraging social media substructure through active listening, monitoring & engaging with a growing audience on two social media channels; Facebook & Instagram.

Residential Post Foreclosure Waste Removal

• Provide administrative support in preparing contracts, invoices, purchase orders, and other documentation required for daily business activities.
• Maintain confidential records and files related to executive operations.
• Improved accounts receivable accuracy from 85% to 100% by recommending and implementing an automated database management system as well as an automated invoice and bookkeeping system, and by scheduling regular audits.
• Conduct research and collect and analyze data to prepare reports and documents.
• Developed a Qualitative Assessment Plan using anonymous employee surveys, resulting in 75% of employees reporting an increased sense of belonging.

Residential Post Foreclosure Waste Removal

• Drafted proposals outlining the scope of work, timeline estimates and projected costs associated with individual projects.
• Engaged in process improvement initiatives to increase efficiency throughout the organization.
• Identified potential risks in 15 projects and developed mitigation strategies, reducing project delays by 20% and minimizing budget overruns by 15%.
• Mentored junior staff members on best practices related to project management methodology.
• Implemented sustainable corrective action plans and recycling initiatives, successfully diverting over 300,000 pounds of reusable items from landfills in 36 months.

• Assisted high school seniors, high school- undergraduate dual enrolee's and undergrads in achieving a two letter grade improvement, on average, by assessing their problem points and by polishing their study habits and exam preparation techniques.
• Identified potential barriers that may hinder a student's ability to comprehend course material.
• Implemented differentiated instruction based on individual student abilities.
• Provided guidance with the outline, proofreading and submission of competitive scholarship essays, which ultimately yielded over $65,000 in funding to utilize in their individual academic trajectories.
• Enhanced pass rates for 87% of undergraduate students through meticulous evaluation, data driven analysis, and effective communication.