Lauren Humphrey
The Nature Conservancy
Powder Springs,GA
19
Years of experience
Community Engagement and Business Development professional experienced in relationship management and strategic partnership development. Developed trusted relationships with stakeholders, identified community needs, and represented organizations in public-facing environments to drive growth. Focused on brand representation, promoting products, and executing marketing strategies that enhance awareness and engagement.
Work History
Brand Ambassador
3 Months- Serve as a public-facing Brand Ambassador for The Nature Conservancy, engaging directly with community members to increase awareness of the organization’s mission, conservation initiatives, and opportunities for involvement and support.
- Build rapport with individuals from diverse backgrounds through face-to-face community outreach, identifying interests and effectively connecting organizational initiatives with issues that matter to prospective supporters.
- Educated community members about The Nature Conservancy’s programs and impact, translating organizational goals into clear, relatable messaging that encouraged engagement and long-term donations.
- Utilized consultative sales and relationship-building techniques to generate interest, overcome objections, and secure financial support, converting community interactions into new donor relationships.
- Represent the organization at high-traffic community locations and public-facing events, creating positive brand experiences and expanding organizational visibility within targeted markets.
- Adapt communication and engagement strategies based on audience demographics, community interests, and individual needs to create meaningful and productive conversations.
- Meet performance and outreach objectives while maintaining a mission-centered, relationship-first approach to community engagement.
- Gathered firsthand insight into community interests, concerns, and motivations through ongoing public interaction, informing messaging and enhancing engagement opportunities.
- Maintain professionalism and brand integrity while serving as a trusted liaison between The Nature Conservancy and the communities it seeks to engage.
- Trained new team members on brand messaging and promotional techniques for consistency in execution.
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
Business Development
5 Years- Developed and maintained strategic relationships with Bank Partners, business owners, employer groups, and industry partners to increase market presence and generate new business opportunities.
- Managed a relationship-driven book of business, serving as a trusted resource to partners and helping identify employer benefit solutions based on organizational needs, workforce considerations, and business objectives.
- Conducted outreach to prospective and existing partners through meetings, presentations, networking events, and community-based business activities to strengthen engagement and identify new opportunities.
- Identified opportunities to expand relationships and increase engagement by understanding each partner's goals, challenges, and changing business needs.
- Leveraged local market knowledge and professional networks to identify prospective partners, generate referrals, and create opportunities for business growth.
- Maintained consistent communication with clients and partners to strengthen retention, resolve concerns, and identify additional opportunities to provide value.
- Maintained communication with clients and partners to enhance retention, address concerns, and uncover additional opportunities for value-added solutions.
- Leveraged consultative sales, relationship management, and community networking to foster organizational growth and establish lasting, mutually beneficial partnerships.
Project Coordinator
2 Years 8 Months- Developed comprehensive project plans utilizing Microsoft Project for effective resource allocation.
- Coordinated cross-functional teams to ensure project alignment and timely completion.
- Facilitated regular stakeholder meetings to communicate progress and address concerns proactively.
- Implemented process improvements that enhanced operational efficiency and reduced project delivery times.
Morning Show Personality, News Writer & Reporter
2 Years- Developed and maintained relationships with local business owners, government personnel, state representatives, local elected officials, law enforcement agencies, civic leaders, and community stakeholders to stay informed about issues and events impacting the community.
- Developed and maintained relationships with local business owners, government personnel, state representatives, local elected officials, law enforcement agencies, civic leaders, and other community stakeholders to remain informed about issues, events, and developments affecting the community.
- Built a broad network of trusted community contacts who served as resources for local news, public affairs, business developments, community initiatives, and emerging issues.
- Regularly engaged with community leaders and organizations, strengthening relationships between the media organization and the communities it served.
- Identified relevant local issues and translated community information into timely, accessible news stories and on-air content.
- Cultivated diverse relationships across public, private, nonprofit, and civic sectors, enhancing engagement and collaboration among community leaders and stakeholders.
- Cultivated relationships across the public, private, nonprofit, and civic sectors, demonstrating the ability to connect with individuals from diverse professional and community backgrounds.
- Monitored community trends, concerns, and events while maintaining ongoing communication with key stakeholders to align news coverage with community needs and priorities.
- Used strong interpersonal communication and relationship-building skills to establish credibility and trust with community partners and information sources.
- Researched and wrote news articles on current events, ensuring accuracy and relevance.
Education
Bachelor of Arts - Mass Communication
Skills
Community involvement
Community Outreach
Needs assessment
Event representation
Public outreach
Public Relations
Community Advocacy
Civic engagement
Networking
Business Development
Consultative Sales
Strategic Partnerships
Event representation
Donor Engagement
Communication strategy
Cross-team collaboration
Accomplishments
- Achieved The McDonald's Excellence Award by completing the remodeling of 6000 McDonald's stores with accuracy and efficiency.
- Qualified for getaway incentive for exceeding sales goals in 2018
COMMUNITY & CIVIC ENGAGEMENT
- Villa Rica Kiwanis Club | Member 2008-2010
- Participated in civic and community-focused initiatives supporting the Villa Rica area.
- Douglas County Chamber of Commerce | Member 2020-Present
- Built relationships with local business owners, professionals, and community leaders while staying engaged with economic and business developments within the county.
- Carroll County Chamber of Commerce | Member 2008-2010
- Engaged with businesses and community stakeholders and participated in local business networking and community development activities.
- Rotary Club | Nashville | Member 2015-2019
- Participated in civic engagement, professional networking, and community service initiatives.
Timeline
Brand Ambassador
The Nature Conservancy
06.2026 - CurrentRead More
Business Development
BenefitMall
01.2015 - 01.2020Read More
Project Coordinator
Franke Foodservice Solutions
02.2012 - 10.2014Read More
Morning Show Personality, News Writer & Reporter
Graddick Communications
01.2008 - 01.2010Read More
University of West Georgia
Bachelor of Arts from Mass Communication
Read More