Lauren James

• Increased brand awareness by developing and implementing targeted marketing campaigns
• Maintained inventory of marketing literature, archive files and sample files
• Responsible for planning and creation of engaging content for social media platforms
• Enhanced customer engagement, utilizing email marketing campaigns and direct mail
• Developed visually appealing marketing materials for print and digital channels
• Managed and updated website content regularly, ensuring accuracy and relevance for site visitors

• Report directly and support President of Company to complete client projects
• Prepared and edited presentations on behalf of executives for both internal meetings and external conferences.
• Administrative and calendar assistance
• Project coordination
• Maintain website
• Create social media posts and oversee social media platforms

• Hired as Philanthropy Coordinator and promoted within 1 year to Social Media Coordinator. Final promotion to Marketing and Website Specialist
• Instrumental in 2.9 million Capital Campaign that successfully allowed Yolo Food Bank to transition to larger facility and increase food access within Yolo County
• Maintaining and overseeing donor information and stewardship
• Creating and posting social media content and managing social media accounts
• Graphic Design: creating all marketing materials, press releases, traditional media ads, and direct mail
• Instrumental in redesigning and maintaining Yolo Food Bank’s website
• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions
• Maintaining organizational information and performing IT functions as necessary
• Photography and videography

• Throughout my time with DDBA as ArtAbout Coordinator, I successfully built new relationships within Davis downtown community, resulting in new ArtAbout venues and artists
• Effective outreach with various media sources resting in 2nd Friday ArtAbout being featured on KCRA News, Woodland Democrat, and Capitol Corridor - Cappy's Weekend Picks
• Maintain lists of artists and venues
• Develop forms and other subject materials which support ArtAbout and business operations
• Attend and evaluate ArtAbout
• Recruit and maintain ArtAbout sponsors
• Design, prepare, arrange for, and distribute publicity and advertising materials e.g., flyers, press releases, ad design, website updates, social media postings, and signage
• Develop and maintain positive relations with media, vendors, and artists
• Attend and assist DDBA meetings
• General office support

Duties include but are not limited to:

• Provide excellent assistance to customers
• Updating and maintaining business website
• Manage social media accounts
• Maintain, order, stock and list inventory in-store and online
• Research and book live music

Duties include but are not limited to:

• Maintain positive and productive work environment
• Provide insight and feedback to team members
• Build and maintain customer relationships and business
• Order and stock supplies
• Scheduling
• Meet company goals and metrics

GPA: 3.0