LAUREN K. FARRISON
Hawthorne,USA
Summary
Specialist in AI evaluation and data quality, adept at creating complex prompts and evaluation rubrics that drive high-quality model responses. Skilled in conducting thorough quality control reviews and in-depth web research, ensuring accuracy and consistency across assignments. Committed to delivering exceptional outcomes while managing multiple projects efficiently.
Overview
18
18
years of professional experience
Work History
AI Data Quality & Evaluation Specialist
Independent Contractor
06.2023 - Current
- Develop detailed evaluation rubrics and reference criteria for high-quality ('golden') model responses, translating complex project requirements into clear, measurable standards.
- Design adversarial and high-complexity prompts to reveal model weaknesses, reasoning errors, instruction-following failures, and unsupported claims.
- Conduct side-by-side model conversations and response comparisons to assess accuracy, relevance, reasoning, style, and overall quality.
- Reviewed images and model-generated visual outputs to identify artifacts, inconsistencies, and spatial errors, ensuring high-quality deliverables.
- Performed quality-control reviews, documented recurring error patterns, and applied project guidelines consistently across assignments to maintain standardization.
- Created multi-step research prompts synthesizing information from primary and authoritative web sources, including PDFs, government datasets, and corporate filings, to enhance model training.
- Multiple AI Training Platforms
Freelance Copy Editor
Various Clients
10.2020 - Current
- Edited and proofread content to ensure grammar, clarity, readability, factual consistency, and adherence to client requirements, enhancing overall quality.
- Researched and verified information, identified unsupported statements, and conducted final quality-assurance checks, ensuring accuracy before delivery.
- Organized revisions and tracked details in Microsoft Word and Excel to efficiently manage multiple assignments and deadlines.
Destination Manager, Leisure Marketing
Flight Centre USA
Montvale, USA
04.2019 - 09.2020
- Managed destination product and promotional initiatives, monitoring competitor activity and adjusting strategies to enhance market positioning.
- Built strong relationships with customers and internal teams, delivering tailored travel recommendations and effectively resolving operational issues.
- Created meeting agendas and communication materials, coordinating cross-functional project requirements and aligning deadlines for successful project execution.
Manager, Product Merchandising
Flight Centre USA
Montvale, USA
07.2017 - 04.2019
- Led Product Merchandising team to launch travel products aligned with retail and wholesale campaign strategies.
- Collaborated with cross-functional teams to streamline booking processes and enhance customer experience.
- Coordinated partner placements in media plans and managed initiatives in Wrike for product and marketing teams to monitor project timelines and deliverables.
- Led team meetings to discuss operational strategies and improve service delivery.
- Managed staff schedules to ensure optimal coverage during peak travel seasons.
Assistant Manager, Product Merchandising
Flight Centre USA
Montvale, USA
09.2016 - 06.2017
- Delegated product ownership based on team expertise, ensuring accurate and timely execution of marketing initiatives.
- Liaised between Liberty Travel, GOGO Worldwide Vacations, and Product Merchandising team to coordinate online and print campaigns.
- Earned recognition as top performer at Flight Centre global events in Honolulu and Berlin.
Marketing & Product Merchandising Coordinator
Flight Centre USA
Ramsey, USA
01.2011 - 09.2016
- Facilitated launches of new product lines, including Liberty Travel Escapes and Journeys, while representing the brand at global top-performer events in Cancun and Macau.
- Conducted weekly competitive analysis to pinpoint product differentiation and positioning opportunities, informing strategic marketing decisions.
- Developed competitive vacation packages for retail and wholesale channels, publishing offers on Liberty Travel and GOGO Worldwide Vacations websites to enhance market visibility.
Cruise Marketing Coordinator
Flight Centre USA
Ramsey, USA
03.2008 - 01.2011
- Coordinated cruise pricing and promotional offers for print and digital advertising, collaborating with cruise-line partners to secure impactful content.
- Coordinated marketing campaigns to promote travel services and products.
- Developed promotional materials to support sales initiatives and attract clients.
- Managed social media accounts to engage with customers and build brand awareness.
- Supported front-line travel consultants in resolving customer-service issues and addressing time-sensitive booking inquiries.
Education
Bachelor of Arts - Communications
Ramapo College of New Jersey
Mahwah, NJSkills
- Rubric development
- AI evaluation
- Prompt design
- Data Quality Assurance
- Visual Quality Assessment
- Web research
- Copy Editing & Fact Checking
Timeline
AI Data Quality & Evaluation Specialist
Independent Contractor
06.2023 - Current
Freelance Copy Editor
Various Clients
10.2020 - Current
Destination Manager, Leisure Marketing
Flight Centre USA
04.2019 - 09.2020
Manager, Product Merchandising
Flight Centre USA
07.2017 - 04.2019
Assistant Manager, Product Merchandising
Flight Centre USA
09.2016 - 06.2017
Marketing & Product Merchandising Coordinator
Flight Centre USA
01.2011 - 09.2016
Cruise Marketing Coordinator
Flight Centre USA
03.2008 - 01.2011
Bachelor of Arts - Communications
Ramapo College of New Jersey