Lauren Krahling
North Charleston,SC
Summary
Proactive marketing executive with expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives.
Overview
8
8
years of professional experience
Work History
In-House Marketing Team Lead
Bluegreen Vacations
03.2021 - Current
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Made average of 150 outbound and inbound calls per working day and attained over $1.5 million in sales targets within 6 months.
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
- Trained new team members by relaying information on company procedures and safety requirements.
Marketing Executive
Marriott Vacation Club International
03.2017 - 03.2021
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Explained product prices and packages as well as answered questions and addressed concerns of customers.
- Handled high-volume telemarketing operations with expert use of client management software and computer dialing.
Media Coordinator
The Brandon Agency
09.2016 - 03.2017
- Increased customer engagement through social media.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Developed comprehensive resource management reports, data presentations, and data analytics reports.
Education
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Coastal Carolina University
05.2017
Associate of Arts - Communication Studies
College of Southern Maryland
05.2015
Skills
- Marketing Analytics
- Product positioning
- Telemarketing expertise
- Conflict Resolution
- Team Management
- Customer Relations
Accomplishments
Century Club Status: 100+ Production for the Month
July, 2024 / June, 2024 / May, 2024 / April, 2024
Million Dollar Producer: $1M in Sales
Accomplished in 6 Months
Timeline
In-House Marketing Team Lead
Bluegreen Vacations
03.2021 - Current
Marketing Executive
Marriott Vacation Club International
03.2017 - 03.2021
Media Coordinator
The Brandon Agency
09.2016 - 03.2017
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Coastal Carolina University
Associate of Arts - Communication Studies
College of Southern Maryland
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