Lauren Lester
Lutz
Summary
Dynamic marketing professional and licensed Real Estate Broker with over 10 years of experience driving brand visibility, client growth, and strategic communications. Expertise in event planning, digital and social media marketing, and relationship management. Adept at leading community engagement initiatives and developing high-impact marketing strategies that support business growth and retention goals.
Overview
16
16
years of professional experience
Work History
Licensed Real Estate Broker
Roaming Palm Realty
05.2021 - Current
- Directed marketing and promotional efforts for real estate listings, including social media strategy, email campaigns, and event-based outreach.
- Planned and hosted community and investor events, increasing brand awareness and generating new leads.
- Managed multiple short-term rental properties, overseeing marketing efforts on platforms such as AirBnB and Vrbo.
- Built and maintained strong relationships with clients, vendors, and partners.
- Managed digital marketing for commercial rentals and home sales for clients, including Reese Layne Home Builder, executives from Publix and Dura-Stress Inc.
- Contributed to local community projects through Habitat for Humanity, including PR outreach and article writing.
Broker Associate
Black Tie Real Estate & Investments
07.2016 - 05.2021
- Executed innovative marketing campaigns to promote listings and attract new clients.
- Provided strategic guidance to clients on investment properties and rental portfolios.
- Conducted open houses and networking events to boost local market presence.
- Created content for digital platforms to increase visibility and client engagement.
Real Estate Agent
The VIR Group
01.2013 - 07.2016
- Coordinated marketing strategies for short- and long-term rental properties.
- Managed online listings to maximize visibility and engagement.
- Organized property tours, open houses, and promotional events to attract potential tenants.
- Oversaw maintenance coordination and vendor relations for efficient property management.
Growth and Retention Manager
State Farm Insurance & Banking
03.2009 - 08.2013
- Designed and executed customer retention and growth strategies across multiple financial products.
- Conducted market research to identify and target key demographics.
- Enhanced brand effectiveness through community outreach and personalized client solutions.
- Led new business development initiatives in alignment with company goals and budgetary factors.
- Strengthened the company's reputation through consistent, high-quality customer engagement.
Education
Bachelor of Arts - English Communications
University of South Florida
Tampa, FLSkills
- Event Planning & Coordination
- Social Media & Digital Marketing Strategy
- Client Relationship & Retention
- Content Creation & Branding
- Project & Budget Oversight
- Community Engagement
- Market Research & Analytics
- Vendor & Contractor Management
Timeline
Licensed Real Estate Broker
Roaming Palm Realty
05.2021 - Current
Broker Associate
Black Tie Real Estate & Investments
07.2016 - 05.2021
Real Estate Agent
The VIR Group
01.2013 - 07.2016
Growth and Retention Manager
State Farm Insurance & Banking
03.2009 - 08.2013
Bachelor of Arts - English Communications
University of South Florida
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