Hi, I’m
Lauren Magnusson
Bedminster,NJ
Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt
Summary
Seasoned professional with motivated growth oriented mindset and extensive experience identifying and valuing personal property, business development and creating custom marketing campaigns. Highly analytical, organized and detail-oriented with systematic approach to all tasks and daily responsibilities. Multi-talented marketing specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Skilled in business development offering over ten years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
13
years of professional experience
1
Certification
Work History
The Magnusson GroupMorristown, NJ
Personal Property Appraiser
06.2010 - 11.2023
Job overview
- Conducted thorough personal property inspections for accurate data collection and assessment to ensure appropriate valuation methodology and accuracy.
- Established fair market values of properties with comprehensive research and analysis of local market trends.
- Improved efficiency in the appraisal process by utilizing specialized software tools for data management and analysis.
- Maintained compliance with industry regulations and standards, ensuring proper documentation and reporting procedures were followed.
- Streamlined workflow processes within the appraisal team to enhance overall productivity levels while maintaining quality standards.
- Took photographs of personal property ranging from fine art to automobiles to properly document features and conditions.
- Researched comparables and market values to complete estimations.
- Performed appraisals in line with federal requirements and USPAP guidelines.
The Magnusson Group
Sales Director
Job overview
- Maximized auction/sale revenue by diligently researching and appraising items to ensure accurate pricing.
- Managed and trained a diverse team of auction/sale staff ensuring smooth operations and high levels of productivity.
- Regularly collaborated and oversaw staff in the photography, marketing, sales, customer relations and various specialty departments.
- Developed innovative marketing strategies to attract new clients and expand existing customer base.
- Coordinated with consignors to secure high-quality inventory, increasing the overall value of auctions/sales held.
- Maintained strong relationships with key stakeholders, including buyers, sellers, and industry professionals.
- Consistently met or exceeded sales targets by effectively managing auction/sale events from start to finish.
- Enhanced bidder/customer experience by introducing user-friendly online platforms for remote participation in live auctions.
- Provided exceptional client service through prompt communication, transparent transactions, and personalized support throughout the consignment process.
- Delivered engaging presentations on both auction lots during pre-sale exhibitions and during private sale viewings, generating interest among potential buyers.
- Managed auction catalogs and databases, ensuring accurate listings and descriptions for all sale items.
- Wrote auction catalogs, photographed items and advertised copy for local or trade newspapers and periodicals.
- Appraised merchandise before sale and assembled merchandise in lots according to estimated value of individual pieces or type of article.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
The Magnusson Group
Marketing Coordinator
Job overview
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Boosted sales by designing and executing creative email marketing campaigns.
- Improved website traffic with the implementation of SEO best practices and keyword research.
- Designed and wrote weekly email campaigns
- Photographed and edited individual works, events and spaces to use in digital marketing across email campaigns, social media and website.
- Maintained and refreshed website weekly with upcoming events, industry news and company updates.
- Created digital campaigns and videos using Canva, Photoshop and Meta Business Suite
- Regularly use and tailor content to Instagram, Facebook, LinkedIn and TikTok
George Street Ale HouseNew Brunswick, NJ
Restaurant General Manager
03.2016 - 03.2019
Job overview
- Boosted restaurant revenue by implementing innovative marketing strategies and promotions.
- Enhanced customer satisfaction through consistent delivery of high-quality food and service.
- Developed and maintained a strong team of motivated staff by providing ongoing training and development opportunities.
- Managed all aspects of daily operations, including managing budgets, inventory control, and vendor relations.
- Addressed customer concerns promptly and professionally, turning potentially negative experiences into positive outcomes.
- Conducted regular financial analyses of sales data in order to identify trends that informed future marketing efforts.
- Coordinated special events bookings, working closely with clients to ensure their expectations were met or exceeded from start to finish.
- Oversaw balancing of cash registers, reconciled transactions, and deposited establishment's earnings to bank.
- Correctly calculated inventory and ordered appropriate supplies.
- Designed and built a more modern website, along with expansion into day-to-day Social Media engagement.
Education
New York UniversityNew York, NY
Continuing Education from Appraisal Science
09.2013
Rutgers, The State University of New JerseyNew Brunswick, NJ
Bachelor of Arts from History
12.2012
University Overview
- Rutgers Woman's Rugby: Elected Treasurer and Social Chair
- Study Abroad: Berlin, Germany, Art & Architecture
Skills
- Business Development, B2C & B2B
- Project Management
- Campaign Development
- Strategic Partnerships
- Professional Ethics
- Growth Marketing
- Zoho CRM System
- Interior Design & Display Staging
- Product & Set Photography
- Photoshop
- Microsoft Office
- Canva & Meta Business Suite
- Public Speaking
- Research Abilities
- Time Management
- Estate Planning
- Business Growth
- Customer Acquisition
- Customer Satisfaction
- Client Meetings
- Appraisal Documentation
Certification
USPAP Compliant since 2012
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Restaurant General Manager
George Street Ale House
03.2016 - 03.2019
Personal Property Appraiser
The Magnusson Group
06.2010 - 11.2023
Sales Director
The Magnusson Group
Marketing Coordinator
The Magnusson Group
New York University
Continuing Education from Appraisal Science
Rutgers, The State University of New Jersey
Bachelor of Arts from History