Lauren McFall Gardner

Key member of the leadership team with a deep knowledge of financial markets and complex client needs. Responsible for developing and maintaining the institutional customer onboarding process globally, shortening the time to revenue. Additionally I oversee the team managing relationships with large institutional clients by developing strategies to drive revenue growth, maintain high client satisfaction and ensure smooth operations within the institutional account management team.

• Conceptualized and executed a full-lifecycle overhaul of the institutional customer onboarding process.
• Increased customer throughput by 5X while maintaining average number of days to onboard
• Spearheaded cross-functional collaboration with compliance, legal, risk, and finance teams to ensure seamless customer integration, and ongoing relationship management.
• Ensured that clients' needs are met and that the company's products are used appropriately across global sales, business development and partnerships.
• Recruited and currently leading a team of 11 across NY, UK, India and Signapore.
• Collaborated with product and marketing teams on training strategy, programs and content
• Developed high-quality communication strategy to be shared across various vehicles that strengthen customer engagement in volatile markets and evolving regulatory landscape

• Led initiatives for expanding electronic trading and digital assets sector.
• Developed firm wide sales strategy, recruitment process and execution plan
• Brought in several large financial services companies accounting for significant portion of firm’s commercial revenue

• Specialized in the sales of Lander Analytics’ full-service consulting services for data science, machine learning and artificial intelligence
• Spearheaded the development, expansion and awareness of strategic partnerships
• Developed specific plans for expansion into Real Estate, Financial, Oil & Gas and AdTech verticals

• Supervised sales of OpenDoor’s US Treasury off-the-run and TIPS trading platform, focused on central US and west-coast accounts
• Co-managed sales personnel and helped to educate team in the areas of new account sales, growth and improved presentation strategies
• Developed specific plans to ensure revenue and trade activity growth
• Interpreted short- and long-term effects of sales strategies

• Responsible for the west coast sales of BrokerTec Direct (US Treasuries), EBS Institutional (FX) and NEX Treasury
  (money market funds & commercial paper)
• Led initiatives into California county pools, California universities and family offices for NEX
  TREASURY
• Promoted the EBS Institutional platform to asset managers, created strong relationships at multiple levels of client firms
• Developed the BrokerTec data and analytics initiative marketed specifically to the buy-side community

• Responsible for the promotion and adoption of trueEX’s electronic trading and solutions platform globally
• Established relationships at 100+ buy-side firms, 12 clearing firms and 15+ dealers in the US and Europe
• Co-managed 6-person sales/onboarding team based in NY
• Successfully launched trueEX in Europe
• Recruited and managed 2-person London-based sales and marketing team
• Designed sales and marketing plan which contributed to over $1 trillion in interest rate swap execution globally
• Structured agreements with 8+ Futures Clearing Merchants (FCMs) to facilitate post-trade allocation services
• Developed and managed all external marketing initiatives
• Represented trueEX on industry panel discussions
• Prepared and reviewed business and marketing plans monthly to ensure strategic growth in the areas of sales, product development, distribution and competition
• Liased with trueEX regulatory team and represented trueEX at CFTC meetings regarding Dodd-Frank reform
• Communicated with the product management team to promote the company’s technology products internally and externally

• Promoted after 1 year to Head of Account Management, US
• Managed senior customer relationships at Goldman Sachs, JP Morgan, Deutsche Bank, Morgan Stanley, Barclays, Bank of America, Credit Suisse, UBS, and Citibank
• Managed US accounts generating $10MM+ revenue for Creditex's electronic execution business; platform used by world's largest banks to reduce $700BN+ of credit default risk
• Maintained #1 market share in electronic credit default risk reduction
• Developed and marketed 4 electronic trading platforms from concept to profitability
• Empowered and managed team of 5 people
• Improved participation rates from 15% to 90% across all accounts on electronic trading platform