Lauren McIntyre-Gibson
Centreville,VA
Summary
Meticulous Event Manager with 10-year background in planning events such as conferences, conventions, and special events. Strong organizational skills with success in managing multiple events and executing simultaneous events. Excited to bring leadership, creativity, and vision to an organization company.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Events Manager
Independent Electrical Contractors
Alexandria, VA
08.2015 - Current
- Supports senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
- Generates attendee retention each year by 20% with accurately curating events that maximizes attendee experience
- Fosters relationships with vendors and industry partners to obtain best price, quality, and delivery of services.
- Promotes adherence to event requirements through delegation, prioritizing and management of entire production lifecycle from concept to execution.
- Collaborates on marketing initiatives to promote association’s current and upcoming events.
Marketing and Event Coordinator
McIntyre Consulting
Washington, AR
04.2013 - 08.2015
- Developed and implemented performance improvement strategies for digital marketing.
- Drove operational improvements for clientele which resulted in savings and improved profit margins by 10%.
- Organized and facilitated clientele events; launch parties, grand openings, premieres and performing arts tour.
Marketing and Promotions Coordinator
Packaging Machinery Manufacturers Institute
Reston, VA
02.2011 - 04.2013
- Created and implemented external and internal communications strategies for key company initiatives.
- Developed campaigns, led design and tracked results.
- Managed day-to-day functions of public relations and marketing departments.
- Assisted with development of member surveys and various Market Research studies
- Coordinated and facilitated Vision 2020 focus group at Annual Trade Show.
Marketing Communications/Member Retention Assistant
American Advertising Federation Washington
Washington, PA
01.2010 - 08.2010
- Coordinated planning and execution of 4 AAF signature programs and events
- Researched and developed potential college chapters to increase overall membership by 10%
- Managed layout and production of all marketing/recruitment materials for future college chapters
- Sourced and evaluated Public Service Announcement Competition sponsors, additional revenue of $60,000
- Facilitated and coordinated Mosaic Awards judging amongst industry executives.
Education
Advanced Meeting And Event Planning - Meeting And Event Planning
University of Virginia
03.2012
Event Planning - Meeting And Event Planning
University of Virginia
11.2011
Bachelor of Science - Business Administration, Marketing
North Carolina Agricultural And Technical State University
Greensboro, NC05.2009
Skills
- Budget Planning and Administration
- Service Coordination
- Program Planning and Development
- Meeting Trends Analysis
- Conference and Convention Planning
- Attendee Relations
- Agenda Setting and Control
- Time Management
- Event Registration Management
- Conflict Resolution
- Critical Thinking
- Trade Association Relations
Certification
- CMP - Certified Meeting Planner
Timeline
Events Manager
Independent Electrical Contractors
08.2015 - Current
Marketing and Event Coordinator
McIntyre Consulting
04.2013 - 08.2015
Marketing and Promotions Coordinator
Packaging Machinery Manufacturers Institute
02.2011 - 04.2013
Marketing Communications/Member Retention Assistant
American Advertising Federation Washington
01.2010 - 08.2010
Advanced Meeting And Event Planning - Meeting And Event Planning
University of Virginia
Event Planning - Meeting And Event Planning
University of Virginia
Bachelor of Science - Business Administration, Marketing
North Carolina Agricultural And Technical State University