Overview
Work History
Education
Timeline
Generic

Lauren Morrow

Keystone,CO

Overview

13
13
years of professional experience

Work History

Marketing Lead

Summit County Mountain Retreats
10.2022 - Current
  • Created 2023/2024 Marketing plan including competitive analysis, value proposition, goals, target customers, unique selling proposition, pricing positioning and strategy, outreach strategies, conversion strategy, retention strategy, and financials
  • Developed Brand Guidelines, Brand Positioning and Brand Voice to ensure consistency across all marketing efforts
  • Efficiently execute property-specific marketing for vacation homes while maintaining relationships with 500+ property homeowners.

Business Development Manager

360 Blue Properties
09.2019 - 09.2020
  • Developed and presented revenue projections for potential homeowners and real estate agents, using competitive analysis and local industry knowledge
  • Delivered sales and marketing presentations at local forums of 50+ attendees
  • Increased property portfolio by 25% through marketing initiatives and strategic plans.

Marketing Manager

Slifer Smith & Frampton Real Estate
03.2016 - 05.2019
  • Managed all aspects of marketing including direct mail, websites, events & sponsorships, affiliations, listing presentations, custom ads, photography, company blog, social media, design guidelines, digital advertising, CRM and email marketing, and budgeting
  • Planned, created, executed and analyzed all advertising materials for local residential, commercial, and development initiatives, representing 3 brokerage offices, 63 real estate brokers, and hundreds of transactions

Shopper Marketing Associate

Johnson & Johnson, Acuvue Contact Lenses
03.2011 - 11.2013
  • Led flawless execution of Target Optical Back to School Campaign for Acuvue Contact Lenses, including national sweepstakes, digital strategy, and in-store promotion, resulting in +220% year over year increase in sales growth
  • Created and led Sears Optical training for 150+ national branch managers, which resulted in +7% contact lens sales growth in high potential markets
  • Organized and executed first-ever, cross brand, in-store campaign at Target Optical through collaboration with Neutrogena

Education

Bachelor of Science - Marketing

Penn State University
State College, PA
12.2010

Timeline

Marketing Lead

Summit County Mountain Retreats
10.2022 - Current

Business Development Manager

360 Blue Properties
09.2019 - 09.2020

Marketing Manager

Slifer Smith & Frampton Real Estate
03.2016 - 05.2019

Shopper Marketing Associate

Johnson & Johnson, Acuvue Contact Lenses
03.2011 - 11.2013

Bachelor of Science - Marketing

Penn State University

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Lauren Morrow