Lauren Pacini
Pleasanton,CA
Summary
Results-driven professional with expertise in developing and managing internal tools to enhance on-site search experiences.
Proven track record in establishing best practices that significantly improve keyword search accuracy and boost customer engagement.
Proficient in analyzing web metrics and data to optimize customer retention and conversion rates, driving measurable results.
Overview
10
10
years of professional experience
Work History
On-site Search Specialist
PartyCity.com
04.2022 - 12.2024
- Developed and managed internal tools and processes to optimize on-site search experience
- Established standards and best practices to increase keyword search accuracy
- Analyzed web metrics to boost customer engagement and provided insights for onsite search performance
Ecommerce Site Merchandise Assistant
PartyCity.com
06.2018 - 04.2022
- Coordinated merchandising and site experience for Party City's digital properties
- Analyzed data for customer retention and conversion rates
Assistant Online Program Manager
PartyCity.com
09.2014 - 06.2018
- Managed the presentation of the online assortment, including product information, photography, category information and website merchandising
Education
Bachelor of Arts - Psychology, Marketing
California State University, Chico
Chico, USA05.2014
International Marketing
SAA - School of Management
Torino, Italy06.2013
Skills
- SFCC & CMS Software Proficiency
- Web analytics
- Search Analysis
- SEO and keyword optimization
- Landing page optimization
- Website performance optimization
Websites
Distinctions
- Experience with CMS (Content Management System) software: Salesforce Commerce Cloud, Atlassian JIRA, Demandware, MarketLive, OrderMotion, Amplience & Retail.net
- Proficient with Adobe Analytics, Microsoft Excel, PowerPoint, and Outlook
- CSU Chico Dean’s Honor List- Sept 2013 & Feb 2014
- Past American Marketing Association member
Timeline
On-site Search Specialist
PartyCity.com
04.2022 - 12.2024
Ecommerce Site Merchandise Assistant
PartyCity.com
06.2018 - 04.2022
Assistant Online Program Manager
PartyCity.com
09.2014 - 06.2018
Bachelor of Arts - Psychology, Marketing
California State University, Chico
International Marketing
SAA - School of Management
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