Lauren Reutiman
Summary
Analytical, organized, and detail-oriented marketing professional with expertise in social media and email marketing, developed through academic projects and volunteer work with OC Pom Rescue. Collaborative team player with a creative mindset and a proven ability to craft engaging content, optimize social media presence, and deliver effective communication strategies to enhance campaigns and drive growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Volunteer
OC Pom Rescue
Los Angeles, CA
08.2022 - Current
- Enhanced the organization's online presence, contributing to a 17% increase in social media followers over the past year.
- Managed social media platforms, creating and posting an average of three content pieces weekly, boosting engagement by 15%.
- Developed and executed email marketing campaigns with an average open rate of 57% and a click-through rate of 10%, promoting fundraising efforts and events.
- Tracked performance metrics using analytics tools to optimize campaign effectiveness and report monthly progress.
Social Media Marketing Simternship
Stukent
01.2024 - 05.2024
- Generated $638,866 in simulated revenue, ranking 4th overall in the simulation.
- Achieved 15,166 conversions by implementing targeted social media strategies and optimizing campaign performance.
- Increased total impressions by 11,270,976 driving significant brand awareness and visibility.
- Attracted 101,592 new followers, significantly expanding the simulated brand's audience reach.
- Leveraged data analytics to refine campaigns, resulting in 144,662 clicks and improved overall performance.
Social Media Marketer
Hotel Discotheque
San Antonio, TX
06.2021 - 05.2023
- Managed the Instagram for Hotel Discotheque waitresses, maintaining a consistent presence across all channels and contributing to a 25% increase in follower engagement.
- Improved customer engagement by responding to inquiries within 24 hours, fostering stronger relationships.
- Scheduled and posted content three times a week, ensuring consistent activity.
- Developed targeted content strategies that increased average post reach by 20% and boosted overall brand visibility.
Education
BBA - Marketing
The University of Texas At San Antonio
San Antonio, TX12.2024
Skills
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Customer engagement
- Content scheduling
- Multitasking
- Canva
- Content Creation
Certification
- Social Media Marketing Certification II, Hubspot - May 2024
- Google Ads Search Certification, Google Digital Academy (Skillshop) - October 2024
- Google Analytics Certification, Google Digital Academy (Skillshop) - November 2024
Timeline
Social Media Marketing Simternship
Stukent
01.2024 - 05.2024
Marketing Volunteer
OC Pom Rescue
08.2022 - Current
Social Media Marketer
Hotel Discotheque
06.2021 - 05.2023
BBA - Marketing
The University of Texas At San Antonio