Lauren Torjussen
Essex Fells
Summary
Dynamic Master Pilates Instructor with a strong foundation in public relations and communications, adept at engaging and educating clients to enhance their fitness journey. Proven track record of creating tailored training programs that promote wellness and improve client satisfaction. Passionate about fostering a supportive environment that encourages personal growth and achievement.
Overview
20
20
years of professional experience
Work History
Master Instructor & Studio Lead
Rebel Core
Roseland
11.2023 - Current
- Committed to the highest quality of Modern Pilates teacher training and coaching.
- Created and implemented a teacher training program for modern Pilates certification.
- Responsible for programming and teaching more than 10 Modern Pilates classes each week.
- Develop customized programming for waitlisted classes based on client needs, fitness levels, and lifestyle goals.
Senior Account Director
Jack Taylor
Brooklyn
03.2021 - 05.2024
- Launched two online virtual care platforms specializing in women's hormonal and metabolic health.
- Directed development of all-encompassing PR campaigns incorporating traditional/social media, event coordination, product launches and thought leadership programs.
- Assisted in new business development for consumer brands, products, and services in the health and wellness space.
- Supported staff through mentorship programs.
Vice President
MSL U.S.
New York
02.2012 - 06.2018
- Consistently presented PR strategies, crucial discoveries, and research conclusions.
- Enhanced company's portfolio by securing key accounts with effective targeting and pitching.
- Streamlined the workflow of the account team for timely and profitable program delivery.
Senior Account Supervisor
Edelman Public Relations
New York
07.2010 - 02.2012
- Facilitated regular communication with clients concerning tactical aspects of strategic plans.
- Created structured training modules tailored to agency goals and employee development needs.
- Generated significant media exposure across various platforms.
- Managed the execution of public relations programs against account budgets.
- Delivered media training sessions to senior managers and company spokespeople.
Account Supervisor
Coyne PR
Parsippany
08.2008 - 07.2010
- Delivered expert guidance on media relations initiatives.
- Elevated client executives as thought leaders during book tours and industry speaking engagements.
- Enhanced rapport with significant media outlets.
- Guided agency consultants in project processes.
Account Executive
MWWPR
East Rutherford
06.2005 - 08.2008
- Drafted and pitched press releases.
- Created byline content for executive-level speeches and articles.
- Built and updated comprehensive national media databases.
- Monitored industry news for trends and updates.
- Managed scheduling and logistics for press and book tours with regional and national media.
Education
Certification - Modern Pilates
Xformer Certification
11-2023
Certification - Health And Physical Fitness
International Fitness Association
11-2023
Certification - Reformer Pilates
Lagree Certification
05-2023
Bachelor of Science - Public Relations
Syracuse University
Syracuse, NY05-2005
Skills
- Class programming
- Curriculum development
- Media relations
- Event coordination
- Public speaking
- Strategic planning
- Time management
References
References available upon request.
Timeline
Master Instructor & Studio Lead
Rebel Core
11.2023 - Current
Senior Account Director
Jack Taylor
03.2021 - 05.2024
Vice President
MSL U.S.
02.2012 - 06.2018
Senior Account Supervisor
Edelman Public Relations
07.2010 - 02.2012
Account Supervisor
Coyne PR
08.2008 - 07.2010
Account Executive
MWWPR
06.2005 - 08.2008
Certification - Modern Pilates
Xformer Certification
Certification - Health And Physical Fitness
International Fitness Association
Certification - Reformer Pilates
Lagree Certification
Bachelor of Science - Public Relations
Syracuse University
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