LAUREN VITALIE

• VITAL Image, - Image consulting firm established and dedicated to helping individuals polish their professional style, enhance their interpersonal communication skills, and improve their personal brand
• Conducts promotional campaigns and trainings for News organizations on Wardrobe Styling
• Designs and presents seminars to companies, universities and women’s groups on dressing for success, personal style, branding, and etiquette
• Wardrobe stylist - managing clothing inventory for professionals based on body type and coloring
• Executes Fashion Shows for Aspen Fashion Week, Colorado Outlet Malls, Westfield Malls, and Park Meadow Malls
• Develops and presents self-esteem workshops aimed at empowering women and teen girls
• Drove performance initiatives, facilitating 75% revenue increase

• Responsible for managing and developing sales in $1.4 million/year territory consisting of four accounts (37 doors)
• Exceeded net shipment budgets and retail sales objectives by 30% in first year
• Successfully negotiated and implemented business plans to ensure year-end objectives were met for six brands represented.
• Built and strengthened relationships with new and existing accounts to drive revenue growth
• Distributed marketing materials to existing and prospective clients and presented materials to client audiences

• Responsible for managing and developing cosmetics and fragrances sales in three-state, $3.5 million/year territory
• Increased sales by $1.0 million through aggressive marketing and promotional efforts
• Responsibilities included: hiring and training associates for 16 doors, developing and implementing promotional and marketing programs for six accounts.
• Maintained extensive knowledge of competitors' offerings and presence in assigned territories
• Updated internal databases with account information to maintain concise, clear records
• Assisted in developing and implementing business improvement programs to bring gradual, ongoing improvements to products, processes and services
• Monitored campaign performance and collaborated with internal teams to optimize campaigns and identify underperforming accounts

• Responsible for buying $4.0 million/year area, preparing sales and stock plans for five brands, creating promotional programs, establishing sales goals for department managers and fragrance consultants, writing orders based on sales and stock needs, and working with vendors and stores to achieve established goals.
• Managed vendor purchase order dispatch, delivery and invoicing to set contractual guidelines and maintain budgetary regulations

• Responsible for managing $1.5 million/year ready-to wear department
• Achieved an annual increase of 35%.
• Formulated pricing policies by reviewing merchandising activities and determining additional needed sales promotions
• Analyzed and interpreted store trends to facilitate planning
• Managed inventory and receiving operations to maintain optimal stock levels and meet expected demands

Worked and trained respected stylist and clients on wardrobe planning, based on personal style, color analysis and body type.

Held fashion show events with Westfield Malls advising clients on dressing for their personal style.

• Assisted with fashion show productions by organizing model castings, attending fittings and fabric sourcing

• Work with various department stores and cosmetic companies helping with promotional activities including fashion shows and national makeup artist events.
• Conducted consultations to understand client's desired outcome and assessed skin type and face structure