Summary
Work History
Education
Skills
Accomplishments
Timeline
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Laurie A. Sieling

Laurie A. Sieling

Greater Capital Region,NY

Summary

Dynamic entrepreneur and business leader offering exceptional record of achievement over 25-year sales career in multiple industries including:

  • Finance & HR Consulting
  • Ed-Tech & Publishing
  • Insurance & Supplemental Employee Benefits
  • Environmental & Waste Management
  • Real Estate & Mortgage Consulting

I am a tenacious sales leader with a strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Work History

Sales and Business Development Manager

GTM Payroll & HR
2019 - Current
  • Develop and execute sales strategies, boosted marketing and expanded partner channels (CPA, Family Offices, Agencies) to increase sales revenue to achieve company's target growth.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies exceeding partner goals in 2020, 2021, 2022.

Market Development Manager

Ed2go, A Division Of Cengage
2018 - 2019
  • Collaborated across Product Managers, Marketing Managers and Technology teams to identify opportunities, develop plans, and execute the priorities needed to strengthen our Workforce Development & Corporate solutions
  • Created and delivered engaging presentations of online/technology products to decision makers
  • Closed over 100 adoptions by working with other key team members and creating contracts to assure continued revenue.

District Sales Manager

Cengage Learning (formerly Thomson)
2009 - 2018
  • Pipeline growth in 3,000+ SLED, enterprise, healthcare, government, workforce/higher ed, and K-12 accounts by creating new strategic plans, sales forecasts, and territory optimization
  • Lead and coach team of 10-24 sales reps
  • Grew YOY sales by consistently meeting and exceeding quotas and achieved President's club four times.

Corporate/Government/K-12 Account Manager

Thomson (Delmar) Learning
2006 - 2009
  • Identified and cultivated solid business relationships with key decision-makers in corporate, government, workforce development and K-12 organizations by closing lucrative adoptions
  • Responsible for entire sales lifecycle to identify opportunities, uncover needs, RFP and proposals, negotiate contract terms and resolve business issues by providing excellent customer service
  • Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue. Exceeded goal each year.

Insurance Agent

Aflac
2003 - 2006
  • Generated leads and referrals through cold-calling and networking.
  • Built relationships with clients using active listening and issue resolution to provide excellent service.
  • Cold-called and closed Dept. of VA in Albany and Saratoga, offering supplemental benefits and enrollments at both worksites.

Director of Marketing & Sales

SW Environmental Laboratory of OK
2001 - 2003
  • Organized and executed robust SOP for sales & marketing activities
  • Improved EPA compliance and secured a $2.4M multi-year strategic partnership with EPA & GE.
  • Developed metrics and measured success in order to further penetrate marketplace.

Major Account Executive

Waste Management of NY
1998 - 2001
  • Outside B2B Sales to large businesses, hospitals, hotels, government, & school organizations
  • Documented critical sales activities and conversations with customers and updated CRM solution.
  • Increased profitability by executing sound plans to increase customer's service levels.

Franchise Owner

Styles On Video
1996 - 2004
  • Devised strategic business plan and aligned decisions with long-term vision to achieve consistent success in the beauty market.
  • Organized and analyzed primary and secondary research to understand industry, market and company trends.
  • Evolved business by adding software upgrades to produce video commercials for salon partners.

Agent/Broker/Relocation Director/Mortgage Consultant

Welbourne & Purdy Realty
1994 - 1998
  • Secured listings and negotiated purchase contracts to achieve Million Dollar Club
  • Assessed clients' financial data to determine loan suitability.
  • Built referral network business with national relocation company, PHH Homequity

Education

Design & Development of Ed-Tech Course -

Massachusetts Institute of Technology

Digital Transformation Strategy Course -

Questrom School of Business

Building And Leading Effective Teams Course -

MIT Sloan School of Management

Organizational Analysis Course -

Stanford University

Finance For Non-Finance Professionals Course -

Rice University

BS/MS Combined (inc.) - Biology & Computer Science

State University of NY At Albany

Skills

    Business Development

    Channel Partner Management

    Sales Development

    Critical Thinking

    Analytical Skills

    EdTech Sales

    Implementation

    Forecasting

    Lead Generation

    Closing skills

    Consultative Sales

    Collaboration

    Business Communication

    Sales Coaching

    Digital Marketing

    Networking

    Relationship Selling

    Pipeline Management

    SaaS Sales

    Adaptability

    Sales Strategies

    Stakeholder Engagement

    Government Procurement

    SLED

    Negotiation

    Leadership

    Product Launches

    Relationship Development

    Sales Operations

    Team Coaching

    Vendor Management

    Strategic Planning

    Market Research

    Employee Benefits

    Sales Presentations

    Computer Literacy

    Communication

    Competitive Analysis

    B2B Sales

    CRM Salesforcecom and HubSpot

Accomplishments

GTM Annual Partner Goal Achievement

2020, 2021, 2022

Cengage Annual Goal Achievement

2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2016, 2017, 2018

Cengage President's Club

2010, 2011, 2013, 2014

Publisher's College Award

2009

Timeline

Sales and Business Development Manager

GTM Payroll & HR
2019 - Current

Market Development Manager

Ed2go, A Division Of Cengage
2018 - 2019

District Sales Manager

Cengage Learning (formerly Thomson)
2009 - 2018

Corporate/Government/K-12 Account Manager

Thomson (Delmar) Learning
2006 - 2009

Insurance Agent

Aflac
2003 - 2006

Director of Marketing & Sales

SW Environmental Laboratory of OK
2001 - 2003

Major Account Executive

Waste Management of NY
1998 - 2001

Franchise Owner

Styles On Video
1996 - 2004

Agent/Broker/Relocation Director/Mortgage Consultant

Welbourne & Purdy Realty
1994 - 1998

Design & Development of Ed-Tech Course -

Massachusetts Institute of Technology

Digital Transformation Strategy Course -

Questrom School of Business

Building And Leading Effective Teams Course -

MIT Sloan School of Management

Organizational Analysis Course -

Stanford University

Finance For Non-Finance Professionals Course -

Rice University

BS/MS Combined (inc.) - Biology & Computer Science

State University of NY At Albany
Laurie A. Sieling