Summary
Work History
Education
Skills
Timeline
Generic
Laurie Sieling

Laurie Sieling

Capital Region,New York

Summary

Dynamic entrepreneur and business leader offering exceptional record of achievement over 25-year sales career in multiple industries including:

Finance & HR Consulting
Ed-Tech & Publishing
Insurance & Supplemental Employee Benefits
Environmental & Waste Management
Real Estate & Mortgage Consulting

I am a tenacious sales leader with a strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Work History

Sales and Business Development Manager

GTM Payroll & HR
  • Develop and execute sales strategies, boosted marketing and expanded partner channels (CPA, Family Offices, Agencies) to increase sales revenue to achieve company's target growth.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.

Market Development Manager

Ed2go, A Division Of Cengage
  • Collaborated across Product Managers, Marketing Managers and Technology teams to identify opportunities, develop plans, and execute priorities needed to strengthen Workforce Development & Corporate solutions
  • Created and delivered engaging presentations of online/technology products to decision makers
  • Closed adoptions by working with other key team members and creating contracts to assure continued revenue.

District Sales Manager

Cengage Learning (formerly Thomson)
  • Pipeline growth in 3,000+ SLED, enterprise, healthcare, government, workforce/higher ed, and K-12 accounts by creating new strategic plans, sales forecasts, and territory optimization
  • Lead and coached 24 sales reps in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings
  • Grew YOY sales by consistently meeting and exceeding quotas and achieved President's club four times.

Corporate/Government/K-12 Account Manager

Thomson (Delmar) Learning
  • Identified and cultivated solid business relationships with key decision-makers in corporate, government, workforce development and K-12 organizations by closing lucrative adoptions
  • Responsible for entire sales lifecycle to identify opportunities, uncover needs, RFP and proposals, negotiate contract terms and resolve business issues by providing excellent customer service
  • Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue. Exceeded goal each year.

Insurance Agent

Aflac
  • Generated leads and referrals through cold-calling and networking.
  • Built relationships with clients using active listening and issue resolution to provide excellent service.
  • Cold-called and closed Dept. of VA in Albany and Saratoga, offering supplemental benefits and enrollments at both worksites.

Director of Marketing & Sales

SW Environmental Laboratory Of OK
  • Organized and executed robust SOP for sales & marketing activities
  • Improved EPA compliance and secured $2.4M multi-year strategic partnership with EPA & GE.
  • Developed metrics and measured success in order to further penetrate marketplace.

Major Account Executive

Waste Management of NY
    • Outside B2B Sales to large businesses, hospitals, hotels, government, & school organizations
    • Documented critical sales activities and conversations with customers and updated CRM solution.
    • Increased profitability by executing sound plans to increase customer's service levels.

Franchise Owner

Styles On Video
  • Devised strategic business plan and aligned decisions with long-term vision to achieve consistent success in the beauty market.
  • Organized and analyzed primary and secondary research to understand industry, market and company trends.
  • Evolved business by adding software upgrades to produce video commercials for salon partners.

Agent/Broker/Relocation Director/Mortgage Consultant

Welbourne & Purdy Realty
  • Secured listings and negotiated purchase contracts to achieve Million Dollar Club status
  • Assessed clients' financial data to determine loan suitability.
  • Built referral network business with national relocation company, PHH Homequity

Education

Digital Transformation Strategy -

Questrom School of Business

Building And Leading Effective Teams - undefined

MIT Sloan School of Management

Organizational Analysis - undefined

Stanford University

Finance For Non-Finance Professionals - undefined

Rice University

Design and Development of Education Technology -

Massachusetts Institute of Technology

BS/MS Combined (inc.) Biology & Computer Science -

State University of New York
Albany, NY

Skills

  • Business Development
  • Channel Partner Management
  • Sales Development
  • Critical Thinking
  • Analytical Skills
  • Ed-Tech Sales
  • Implementation
  • Forecasting
  • Lead Generation
  • Closing skills
  • Consultative Sales
  • Collaboration
  • Business Communication
  • Sales Coaching
  • Digital Marketing
  • Networking
  • Relationship Selling
  • Pipeline Management
  • SaaS Sales
  • Adaptability
  • Sales Strategies
  • Stakeholder Engagement
  • Government Procurement
  • SLED
  • Negotiation
  • Leadership
  • Product Launches
  • Relationship Development
  • Sales Operations
  • Team Coaching
  • Vendor Management
  • Strategic Planning
  • Market Research
  • Employee Benefits
  • Sales Presentations
  • Computer Literacy
  • Communication
  • Competitive Analysis
  • B2B Sales
  • CRM Salesforcecom and HubSpot

Timeline

Digital Transformation Strategy -

Questrom School of Business

Building And Leading Effective Teams - undefined

MIT Sloan School of Management

Organizational Analysis - undefined

Stanford University

Finance For Non-Finance Professionals - undefined

Rice University

Design and Development of Education Technology -

Massachusetts Institute of Technology

BS/MS Combined (inc.) Biology & Computer Science -

State University of New York

Sales and Business Development Manager

GTM Payroll & HR

Market Development Manager

Ed2go, A Division Of Cengage

District Sales Manager

Cengage Learning (formerly Thomson)

Corporate/Government/K-12 Account Manager

Thomson (Delmar) Learning

Insurance Agent

Aflac

Director of Marketing & Sales

SW Environmental Laboratory Of OK

Major Account Executive

Waste Management of NY

Franchise Owner

Styles On Video

Agent/Broker/Relocation Director/Mortgage Consultant

Welbourne & Purdy Realty

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Laurie Sieling