LAURIE BLACKWELL
North Richland Hills,TX
Summary
Results-driven Digital Sales Manager with over 10 years of a successful track record, specializing in Programmatic Display, Social, Video, SEM and Account Management. Skilled in building relationships, negotiating and closing sales by understanding and identifying client needs, and effectively matching with solutions to optimize customer results. Consistently achieving quota.
Overview
2026
2026
years of professional experience
Work History
Assistant Vice President of Digital
Hometown Media Group
01.2022 - 02.2024
- Analyzed past sales data and team performance to develop realistic sales goals.
- Developed and led sales training initiatives for employees and teams across organization.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
Regional Digital Manager
Radio One- Houston & Dallas
02.2024 - Current
- Shared key learnings and insights from various projects for continuous improvement of overall digital sales strategy.
- Implemented data-driven decision-making processes to optimize digital sales strategies based on analytics insights.
- Increased digital sales revenue by developing and implementing effective online marketing strategies.
- Trained junior team members in best practices for digital sales strategy development and execution, elevating their skills and contributions to the team''s success.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that combined traditional and digital media efforts, boosting overall sales performance.
- Enhanced team productivity by providing ongoing training sessions on latest industry trends and technology advancements.
- Developed strong relationships with key clients, leading to increased repeat business and long-term partnerships.
Regional Director, Digital Solutions
Townsquare Ignite
02.2018 - 01.2022
- Close new digital revenue with custom built digital proposal.
- Conduct client CNA's, build and present custom proposals for all client meetings in designated region.
- Manage five markets, ensuring digital revenue is meeting daily and monthly projections and forecasts.
- Increased monthly sales by 40% in first 5 months.
- Negotiate and finalized contracts with new and existing customers.
- Train, coach and mentor five markets to ensure smooth adoption with all digital tactics, ensuring growth in digital revenue.
Digital Sales Manager
Star-Telegram
11.2014 - 02.2018
- Increased YOY revenue by 18% with new digital business.
- Identified, negotiated and closed new digital revenue.
- Generated over $30k of new monthly revenue.
- Consistently closed new business, while servicing and increasing existing accounts by 16% with Programmatic Display campaigns.
- 100% Retention rate last 12 months.
Automotive Sales Manager
DMNmedia- The Dallas Morning News
03.2009 - 11.2014
- Consistently exceeded goals, achieving Presidents Club with most new business in entire company.
- Grew new digital revenue by 13% in first month.
- Increased market share by 8% in first 6 months.
- Negotiated and closed contracts with major national and corporate accounts.
- Managed 9 Sales and Marketing Consultants generating 1.7 million in monthly sales Managed organization's largest department consistently secured new accounts, increasing annual sales by 23%.
Store Manager
Advance of America
10.2008 - 03.2009
- Generated 17% growth in new business.
- Grew client base by 10%.
- Executed open and closing duties, collections, bank deposits, reporting.
- Created and executed internal and external marketing campaign.
Store Manager
Glamor Shots
07.2008 - 10.2008
- Managed 6 employees generating over $70,000 in monthly revenue Increased store sales by 14%
- Hired and trained sales team, created weekly employee schedules, revenue reports.
AE, Promoted To Retail Sales Manager
Corpus Christi Caller-Times
05.2005 - 07.2008
- Managed 10 Account Executives
- Generated 1.2 million in monthly revenue
- Consistently secured new accounts, increasing over all annual sales by 22% for 2 consecutive years.
- Hired and trained staff to execute client campaigns, meeting monthly forecast
Retail Sales Executive
Battle Creek Enquirer
8 2000 - 5 2005
- Grew account base by 45%.
- Developed effective print campaigns for existing customer base; including creative, run schedules and recommended publications.
- Executed 3-5 cold calls daily resulting in 37% new revenue growth
- Generated $20,000 in new revenue with custom designed publication.
Education
Psychology
University of Phoenix
Tempe, AZIllustration
Savannah College of Art And Design
Savannah, GASkills
Relationship building expert
Persuasive negotiator
Marketing and sales specialist
Exceptional multi-tasker
Decisive problem solver
Accomplishments
- Grew digital revenue in a struggling market by 284% YOY, in a market that had not hit goal prior to my arrival.
- Finished in top 3 for digital sales nationwide, competing with 900 other Account Executive.
- Consistent Presidents Club winner 2012- 2017.
- #1 Sales Rep in company for most new business in 12 months.
- Ranked #1 Team in Peer Rankings in the Automotive Industry for 12 months running.
- Generated over 1 million dollars in monthly digital revenue for 6 consecutive months beating the company record.
Timeline
Regional Digital Manager
Radio One- Houston & Dallas
02.2024 - Current
Assistant Vice President of Digital
Hometown Media Group
01.2022 - 02.2024
Regional Director, Digital Solutions
Townsquare Ignite
02.2018 - 01.2022
Digital Sales Manager
Star-Telegram
11.2014 - 02.2018
Automotive Sales Manager
DMNmedia- The Dallas Morning News
03.2009 - 11.2014
Store Manager
Advance of America
10.2008 - 03.2009
Store Manager
Glamor Shots
07.2008 - 10.2008
AE, Promoted To Retail Sales Manager
Corpus Christi Caller-Times
05.2005 - 07.2008
Retail Sales Executive
Battle Creek Enquirer
8 2000 - 5 2005
Psychology
University of Phoenix
Illustration
Savannah College of Art And Design
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