Laurie Cluck
Catholic Diocese of Dallas
Bluffton,SC
34
years of professional experience
Work History
Marketing Advertising Representative
7 Years 2 Months- Responsible for developing and executing advertising and community relations campaigns across various channels, including print, digital, broadcast, outdoor media.
- Worked closely with the Editor-In-Chief on the advertising, branding design, and marketing strategy to ensure consistency in messaging and branding across all advertising channels to carry out the mission of the Diocese of Dallas.
- Manage relationships with community organizations, local businesses and other stakeholders to identify partnership and sponsorship opportunities that align with the advertising strategy.
- Monitor and analyze advertising campaign performance and adjust efforts accordingly to maximize impact and ROI.
Regional Vice President
3 Years 8 Months- Responsible for the efficient management, growth and client retention of the Texas region comprised of 2 offices, 15 employees and 22 national/global accounts.
- Developed and sustained senior level client relationships to promote growth through interactive innovation and successful solutions.
- Worked with account service, digital and project management teams to deliver best-of-industry strategies, tactics and customer service, all while achieving the client's objectives and ROI targets.
- Grew regional revenue by 16% in Year I and 48% in Year II.
- Full P/L responsibilities, reporting to CFO.
- Served as the key thought leader in developing and leading the strategic approach for key brands.
- Worked with New Business team to bring new accounts into region; helped bring in 3rd largest global account company-wide.
Vice President, Client Services
9 Months- Oversaw 8 brands to ensure the successful completion of work while providing strong client satisfaction.
- Account lead for one key brand resulting in revenue increase of 700% in eight months.
- Built strong, beneficial relationships with senior level clients to understand their strategic marketing direction, shared best practices, and generated and sold through new initiatives aligned to meet client goals.
- Effectively built and led the Client Service, Project Management, Creative, Strategy, Technology and Marketing teams.
- Managed revenue and profitability of account and contributed to overall Agency profitability.
Account Director
1 Year- Managed all aspects of $200MM national business.
- Analyzed market trends to identify short and long term opportunities to foster growth.
- Analyzed and implemented customer segmentation, customer targeting and product positioning.
- Determined long term strategic direction and tone for account.
- Managed promotional efforts associated with national NASCAR sponsorship.
- Managed promotional efforts associated with local sports sponsorship programs.
Senior Vice President, Management Supervisor
1 Year- Oversaw division consisting of two existing products and two new product launches.
- Provided strategic counsel to clients in support of key business objectives.
- Spearheaded strategic planning initiatives to determine most viable target, brand character and positioning.
- Developed innovative marketing and advertising strategies to build client's business and market position.
- Managed all financial aspects of individual accounts and division, reporting to CFO.
- Cultivated new business opportunities within existing clients as well as from prospects.
Vice President, Account Director
2 Years 6 Months- Primary account/brand liaison between Client and all agency partners, including Brand, Interactive and CRM to ensure communication synergy across messaging vehicles.
- Led business strategy, target identification and overall brand positioning development.
- Partnered with Client and outside vendors to conduct consumer insight and positioning tests to refine/optimize and provide inputs for brand portraits.
- Managed cross-functional teams within Publicis Groupe Network.
- Oversaw the development and project management of advertising from strategy through heavy TV and print production.
- Partnered with Client to analyze marketplace conditions and consumer needs in order to identify new product areas for new product launches.
- Developed consumer communication architecture and framework adopted for use Company-wide.
- Oversaw the development and implementation of quantitative research plan to identify the most attractive target consumer segments for the mega brand and create positioning for optimal long-term growth.
Vice President, Account Supervisor
3 Years 11 Months- Oversaw strategic development and tactical implementation for six national brands utilizing TV, print and outdoor vehicles.
- Managed and developed staff up to 8 people at a time.
- Responsible for daily communication with clients across various disciplines.
Vice President, Account Supervisor
8 Years 7 Months- Rose from Staff Assistant to Vice President, Account Supervisor over 9 years
- Worked on various consumer brands including Slim Fast, Dannon Yogurt, Great Grains Cereal, Maalox, Rogaine and Olive Garden.
- Honed strategic and business building skills.
Education
Bachelor of Science - Communications
Skills
Data-driven decision making
Multimedia production
SEO
Advertising strategy
Persuasive selling
Financial Acumen
Timeline
Marketing Advertising Representative
Catholic Diocese of Dallas
08.2016 - 10.2023Read More
Regional Vice President
TMP Worldwide
10.2009 - 06.2013Read More
Vice President, Client Services
Imc2
02.2008 - 11.2008Read More
Account Director
TM Advertising
02.2007 - 02.2008Read More
Senior Vice President, Management Supervisor
PACE Inc.
02.2006 - 02.2007Read More
Vice President, Account Director
Publicis
08.2003 - 02.2006Read More
Vice President, Account Supervisor
Arnold Worldwide
05.1998 - 04.2002Read More
Vice President, Account Supervisor
Grey Advertising
10.1989 - 05.1998Read More
Seton Hall University
Bachelor of Science from Communications
Read More