Matt DePrey
Sun Prairie,WI
Summary
Experienced leader with a background in Business Analytics and former captain of a Division 1 baseball team. Focuses on using data to improve advertising strategies and increase sales. Known for strong leadership and clear communication, contributing to effective team operations and successful advertising campaigns. Proficient in building client relationships and boosting advertising outcomes, driving notable revenue growth for GRB Academy.
Overview
4
4
years of professional experience
Work History
Director of Advertising Sales, Baseball Instructor
GRB Academy
Madison, WI
- Current
- Lead the strategic development and execution of advertising and sponsorship initiatives at GRB Academy, significantly enhancing brand visibility and engagement
- Manage the full sales cycle, from prospecting to closure, ensuring a tailored approach that meets the unique needs of each client and maximizes revenue opportunities
- Design and implement customized advertising packages, facilitating long-term partnerships with local businesses.
Data Intern
Luuply
Remote
01.2021 - 10.2021
- Efficiently entered and maintained information for colleges and university athletic programs on the Luuply platform, including coach's information, contact details, and other relevant information
- Collaborated with the team to implement quality assurance processes, contributing to the overall improvement of data accuracy.
Captain (2024) / Starting Catcher (2023-2024)
NCAA Division I Baseball
- Awarded The Musketeer Medal of Honor in 2024, given to a senior student-athlete who has achieved excellence in scholarship, athletics, leadership and service
- 2023 Big East Conference Champion Member
- Named 2023 1st Team All-Big East
- Participated in the NCAA Division I Tournament in 2023
- Recognized as a Xavier University Scholar-Athlete
- Earned a partial athletic scholarship in 2022 and a full ride in 2023, 2024 after entering as a walk-on in 2020
- Acknowledged as the only NCAA athlete in 2023 to start every game as a catcher (64 consecutive games).
Member, Men's Baseball Representative
Student Athlete Advisory Committee
- Promoted discussions and decision-making processes to advocate for positive changes and improvements within the student athlete community
- Coordinated outreach activities to ensure inclusive representation of student athletes in the committee's initiatives
- Engaged in community service projects and outreach efforts that demonstrated the commitment of student athletes to making a positive impact beyond the athletic field.
Head Coach
GRB Academy
Madison, WI
- Successfully led and coached an 11u baseball team, fostering a positive and supportive team culture
- Demonstrated strong leadership skills by motivating players to achieve individual and team goals while communicating and managing relationships with parents
- Managed team logistics, including scheduling practices, coordinating travel arrangements for tournaments, and organizing team events.
Team Member - Category Management Class
Kroger Category Management
- Conducted comprehensive data analytics on customer purchasing patterns at Kroger using IRI (Information Resources Inc.) software, identifying key trends and opportunities for enhanced marketing strategies
- Delivered a detailed presentation of analytical findings to Kroger's corporate leadership in Cincinnati, providing insights that informed decisions on product placement, promotions, and customer engagement initiatives.
Team Member - Marketing Research Class
Cincinnati Reds Attendance Analysis
- Collaboratively collected and analyzed attendance data for the Cincinnati Reds as part of a comprehensive project aimed at identifying key factors influencing game attendance
- Developed strategic recommendations to enhance fan experience and increase attendance, presenting findings and actionable insights directly to Cincinnati Reds management.
NIL (Name, Image, Likeness)
Brandr Group
- Negotiated and secured a contract for the design and distribution of jerseys, available for sale both on the Brandr website and at the Xavier Spirit Store, enhancing brand visibility and merchandise availability
- Generated revenue through a compensation model based on jersey sales, contributing directly to business profitability.
Education
B.S. Business Analytics -
Xavier University
Cincinnati, OH05.2024
Diploma -
Sun Prairie High School
Sun Prairie, WI05.2020
Skills
- Client Relationship Building
- Customer Acquisition
- Advertising Management
- SQL
- R
- Python
- Excel
- PowerPoint
- JMP
- Adobe Creative Cloud
- Data processing
- Data interpretation
- Data manipulation
- Data analysis
- Data-driven decision making
Interests
- Reading
- Lifting weights
- Drone Flying
- Skiing
- Hiking
- Watersports
- Watching movies
References
References available upon request
Timeline
Data Intern
Luuply
01.2021 - 10.2021
Director of Advertising Sales, Baseball Instructor
GRB Academy
- Current
Captain (2024) / Starting Catcher (2023-2024)
NCAA Division I Baseball
Member, Men's Baseball Representative
Student Athlete Advisory Committee
Head Coach
GRB Academy
Team Member - Category Management Class
Kroger Category Management
Team Member - Marketing Research Class
Cincinnati Reds Attendance Analysis
NIL (Name, Image, Likeness)
Brandr Group
B.S. Business Analytics -
Xavier University
Diploma -
Sun Prairie High School
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