Overview
Work History
Education
Skills
Timeline
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Laurie DiBerardino

Norridge,IL

Overview

21
21
years of professional experience

Work History

Secretary I

Secretary of State Illinois Police
Melrose Park, IL
08.2019 - 04.2025
  • Identified shortcomings in office procedures and created entire systems to maximize office workflow and modernize the Salvage Inspection Station.
  • Developed and maintained an efficient document-tracking system that allowed quick access to all necessary paperwork for entire office.
  • Assist Auto Body Specialists in research and investigative work regarding stolen vehicles and parts.
  • Keeper of highly confidential vehicle database and driving records.
  • Responds to a variety of customer inquiries via email, telephone, and in person in a polite, professional, and troubleshooting manner-including inquiries having only a periphery connection to Salvage Station .
  • Act as advocate for customers in regards to rebuilt titles and interfacing with Springfield SOS.

Public Service Rep, Secretary of State, Driver Services, August 2019 - September 2023

  • Provided exceptional customer service to diverse populations in an extremely stressful environment while maintaining professionalism, patience, and offering novel solutions to problems.
  • Evaluated and verified the authenticity of both domestic and international documents to ensure accuracy in the process of licenses and ID services.
  • Administered road exams to various applicants for all classes of driver licenses, ensuring compliance with Illinois rules and regulations.

Logistics Writer/Purchasing Clerk

American International Radio
Rolling Meadows, IL
06.2015 - 07.2018
  • Meticulously tracked consular documents and any pertinent documentation for my 200 accounts- 50% more accounts than any of my coworkers.
  • Tenacious problem-solving in an industry fraught with controllable and uncontrollable issues.
  • Negotiated with my customers' suppliers to to obtain optimal prices and fastest delivery schedules.
  • Mastered proficiency in both international and domestic customs' laws, export rules and industry trends.
  • Represented company at domestic trade shows
  • Assisted in marketing materials

Marketing and PR Director

Aurora Area CVB
Aurora, IL
03.2006 - 08.2013
  • Expanded social media fan base bt 300% increasing engagement and virility.
  • Increased hotel revenues significantly with various integrated marketing plans such as: Warm
    Up Out West (25% increase off-season) Romance and grind getaway packages (35%
    increase).
  • Developed novel distribution channels (airports,hi-profile DT Chicago placement) resulting in
    30% increased inquiries and 20% in overnight stays.
  • Garnered consistently lower-than-industry rates for radio, print and online ads and 40% lower
    than previous 5 years.
  • Generated the most national and local media covering in 30-year Bureau history including
    USA Today, WGN "you & me This Morning show, Ch 2 News, MidWest Living and Victoria
    magazine.
  • Fostered a myriad of industry relationships in the media, the various boards, the attractions and
    the governments.

Editor of Cosmetics & Toiletries Magazine

Allured Business Media
Carol Stream, IL
04.2004 - 05.2006
  • In charge of content development, article procurement, and representing the C&T brand globally.
  • Raised magazine revenues by 25% and conference attendance by 48%.
  • Toured globally as a member of a successful 'Trends Team.'
  • Oversaw the successful web, conference, and magazine re-launch.
  • Wrote well-researched monthly articles.
  • Oversaw the entire magazine and conference production.
  • Developed editorial calendar, drove production schedule.

Education

Some College (No Degree) - English Major, Journalism Minor

Northwestern University
Evanston, IL

Skills

  • Social media management
  • Customer engagement
  • Proficient editor and writer
  • Problem solving
  • Creative thinking
  • Campaign creation
  • Social listening
  • Brand expert
  • Analyzing current trends
  • Master of de-escalation techniques
  • Solid sense of business ethics
  • Strong collaboration mindset
  • Extensive experience in comprehensive research practices
  • Trend analysis
  • Content creation
  • Search engine optimization (SEO)

Timeline

Secretary I

Secretary of State Illinois Police
08.2019 - 04.2025

Logistics Writer/Purchasing Clerk

American International Radio
06.2015 - 07.2018

Marketing and PR Director

Aurora Area CVB
03.2006 - 08.2013

Editor of Cosmetics & Toiletries Magazine

Allured Business Media
04.2004 - 05.2006

Some College (No Degree) - English Major, Journalism Minor

Northwestern University
Laurie DiBerardino