LAURIE TALLENT
Revere,MA
Summary
Results orientated senior B2B Tech digital marketing, business development, and sales professional with consistent track record of success developing innovative go-to-market sales strategies, cultivating key client relationships, and driving sustainable revenue across highly competitive industries. Proficient in leading sales cycle from opportunity to negotiation. Experienced in navigating and leveraging company resources to achieve organizational goals and objectives and support team success.
Overview
15
15
years of professional experience
Work History
Enterprise Sales Director - North America
S2W Media
06.2024 - 10.2024
- Company Overview: Headquartered in London, UK
- Recruited to drive brand awareness and generate revenue within key accounts and agencies across North America
- Responsible for initiating start-up sales operations and establishing infrastructure
- Collaborated closely with operations and leadership teams to create localized go-to-market strategies, ensuring alignment with business objectives
- Prospected and identified stakeholders within target accounts
- Secured meetings to present S2W Media's capabilities
- Conceptualized potential revenue opportunities and building a sustainable pipeline and strategy for long-term business growth
- Leveraged agency relationships and completed onboarding
Enterprise Client Director North America
B2B Media Group
07.2023 - 06.2024
- Company Overview: Headquartered in Berlin, Germany
- Recruited to drive awareness and revenue at key accounts and agencies in North America
- Initiate start up sales operations and infrastructure, collaborated with marketing and leadership to create localized go to market messaging
- Prospected and identified stakeholders within key accounts, secure meetings, present capabilities, conceptualize potential revenue pipeline opportunities
Commercial Director North America
Arden Media - RCR Wireless
07.2022 - 06.2023
- Company Overview: Headquartered in Austin, TX
- Ignite and accelerate new business opportunities through prospecting and existing client relationship building
- Portfolio includes lead generation, custom content creation, virtual event sponsorships, video, and display
- Direct team members to create integrated go-to-market programs
- Articulate key performance metrics in order to ensure success and that client needs are met
- Work alongside editorial on technology topic selection to ensure calendar and program alignment
- Closed 320K in revenue within 6 months to include new logos
- Doubled spend with Dell, Fujitsu, and Samsung developing integrated editorial custom content programs
Account Director - Americas
Situation Publishing
03.2021 - 07.2022
- Company Overview: Headquartered in London, UK
- Recruited by the US President to drive B2B revenue within the Americas
- Leverage 1st party data, contextual relevance and its value to senior level marketing executives
- Tech categories include Cybersecurity, Cloud Computing, Data Center, Storage and Networking, Properties include The Register, Blocks + Files, The Next Platform, DevClass
- Prospected new business and accelerate revenue generation through creation of integrated digital campaigns to include Lead Generation, Display, Data Analytics, Video, Social, Mobile, and customized integrated programs.
- Conducted regular meetings with clients to review campaign progress and discuss potential changes or adjustments.
- Work closely with team members to develop go-to-market plans to best meet client needs.
- Conceptualized and closed over 600K in net new business in first year.
Senior Digital Strategy Manager
QuinStreet, Inc.
01.2016 - 01.2021
- Company Overview: Headquartered in Foster City, CA
- Oversaw sales of data-driven demand generation performance-based solutions and services across B2B verticals that included account-based marketing with access to 1st party data from eWeek, Developer.com, eSecurity Planet, and IT Business Edge
- Generated leads, delivered onsite presentations, and negotiated terms with senior level marketing executives
- Conducted regular meetings with clients to review campaign progress and discuss potential changes or adjustments.
- Mentored junior sales staff; set goals, monitored progress, and provided ongoing coaching to meet corporate sales revenue objectives
Account Director - Territory: New England and Eastern Canada
UBM Tech (Informa)
New York, USA
01.2015 - 01.2016
- Won and managed accounts throughout a highly competitive region
- Identified viable prospects and set up/delivered onsite presentations to senior level marketing executives
- Built client relationships, delivered value, and served as a trusted business partner
- Developed innovative and integrated demand generation programs targeting senior IT executives
- Set up onsite meetings to present demand generation, targeted display and custom content offerings
- Specialized in creating an integrated, multi-program approach that combines research, content development, video production, display, and demand generation.
Sales Manager
IDG Enterprise (Foundry)
Framingham, USA
01.2010 - 01.2014
- Sold sponsorships to Fortune 1000 companies; promoted a series of educational, technical conferences, and elite award programs
- Prospected new business, presented event sponsorship opportunities to marketing executives
- Collaborated with integrated solutions teams to develop specialized lead generation programs
- Managed up to 30 events worth upward of $700K in annual revenue for such clients as Hitachi, Rackspace, Schneider Electric, 1010Data, and Storage Networking Industry Association
Education
Some College (No Degree) - Business Management
Merrimack College
North Andover, MAPower Base Selling -
Holden International
Chicago, ILSkills
Solution Selling, Customer Relationship Building, Digital ABM Marketing, Demand Generation, Go-to-Market Strategy, B2B Tech Marketing, Account Management, Business Development, Key Account Development, Virtual and Live Event Sponsorship Sales, Salesforce proficiency, sales strategy development, and problem-solving abilities
Timeline
Enterprise Sales Director - North America
S2W Media
06.2024 - 10.2024
Enterprise Client Director North America
B2B Media Group
07.2023 - 06.2024
Commercial Director North America
Arden Media - RCR Wireless
07.2022 - 06.2023
Account Director - Americas
Situation Publishing
03.2021 - 07.2022
Senior Digital Strategy Manager
QuinStreet, Inc.
01.2016 - 01.2021
Account Director - Territory: New England and Eastern Canada
UBM Tech (Informa)
01.2015 - 01.2016
Sales Manager
IDG Enterprise (Foundry)
01.2010 - 01.2014
Some College (No Degree) - Business Management
Merrimack College
Power Base Selling -
Holden International
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