Laurie L. Barnett
Farmington,MN
Summary
Dedicated marketing professional with demonstrated experience and success in the e-commerce industry. Well-versed in CRM management as well as new product introduction and content creation. Extremely detail oriented and thrive in a fast pace environment.
Overview
5
5
years of professional experience
Work History
CRM Marketing Manager
Pink Lily
2022.04 - Current
- Lead retention marketing efforts including day-to-day planning and execution of email, SMS, and loyalty campaigns
- Created customer journey for Pink Lily Beauty line including beauty focused retention flows and campaigns
- Relaunched Pink Perks loyalty program driving over 9k new loyalty member sign-ups during relaunch period and implemented loyalty retention flows
- Partnered with internal marketing and buying teams to align on marketing messaging to create a cohesive brand story
- Implemented A/B test initiatives in both email and SMS campaigns and flows
- Provide weekly and monthly reporting on key performance metrics.
Assistant CRM Marketing Manager
Fun.com
2021.12 - 2022.04
- Researched industry loyalty programs and started early build phase of home-grown loyalty program
- Managed CRM team including email, SMS, and organic social media on day-to-day execution of marketing calendar
- Owned product launch calendar and collaborated with internal marketing and buying teams on launch plans as well as report on performance to directors
- Worked closely with Creative Director on marketing partnership contract details.
Lead CRM Marketing Specialist
Fun.com
2021.07 - 2021.12
- Delegate CRM daily tasks and project across CRM team
- Report weekly NPS scores and weekly reporting using Google Analytics and in-platform data
- Grow partnership with third party, Sezzle
- Co-direct photoshoots for Fun.com and HalloweenCostumes.com product launches and lifestyle shoots.
CRM Marketing Specialist
Fun.com
2021.04 - 2021.07
Email Marketing Specialist
Fun.com
2019.03 - 2021.04
Education
Bachelor of Science - Marketing
Minnesota State University - Mankato
Mankato, MN05.2014
Skills
- Experience with multiple ESP's (Klaviyo and Listrak)
- Attentive for SMS
- Smile for Loyalty Platform
- Push Notifications
- Proficient in Google Analytics/GA4
- Customer Retention Strategies
Timeline
CRM Marketing Manager
Pink Lily
2022.04 - Current
Assistant CRM Marketing Manager
Fun.com
2021.12 - 2022.04
Lead CRM Marketing Specialist
Fun.com
2021.07 - 2021.12
CRM Marketing Specialist
Fun.com
2021.04 - 2021.07
Email Marketing Specialist
Fun.com
2019.03 - 2021.04
Bachelor of Science - Marketing
Minnesota State University - Mankato
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