Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lauryn Arciniega

Whittier,CA

Summary

Certified personal trainer and holistic coach with a grounded, feel-good approach to fitness. Specializing in functional movement, mobility, and body awareness to help clients build strength, confidence, and a deeper connection with their bodies. Formerly a national trainer in the beauty tech industry, bringing experience in education, coaching, and behavior change at both the corporate and individual level. Focused on sustainable progress over flashy routines, with training designed to support real life, regulate energy, and leave clients feeling confident, capable, and at home in themselves.

Overview

6
6
years of professional experience

Work History

National Beauty Retail Trainer

Landing International
09.2023 - 09.2024
  • Traveled nationwide to all retail partners to train store staff, gather insights, and optimize retail performance based on data analytics.
  • Delivered in-store and virtual trainings covering brand education, sales techniques, and client engagement strategies.
  • Created training decks, post-training recaps, and internal reports to support corporate alignment and continuous company improvement.
  • Developed training tier proposals for brand partners, supported business development presentations, and presented performance metrics to executive teams and retail HQ.
  • Authored educational newsletters distributed to retail partners, supporting ongoing engagement and retention.
  • Led workshops and strategic presentations at national retail HQs, turning field-level insights into meaningful analytics for executive teams.

Health and Wellness Coach/Personal Trainer

Align With Lauryn
07.2022 - Current
  • Provide personalized coaching that integrates strength training, corrective exercise, and mobility work with mindfulness, nervous system regulation, and breathwork.
  • Design training programs that address client-specific goals, including postpartum recovery, core stability, pain relief, and body recomposition.
  • Lead virtual and in-person sessions, combining fitness, functional movement, and education to promote sustainable lifestyle change.
  • Create digital wellness tools including guided meditations, workout guides, and nervous system support PDFs to support clients beyond 1:1 sessions.
  • Manage brand development, content creation, and community engagement across multiple platforms including Instagram, TikTok, and YouTube.
  • Continuously apply knowledge in anatomy, biomechanics, and behavior change to empower clients through both movement and mindset coaching.

Field Sales and Education Specialist

Smashbox Cosmetics, Inland Empire
11.2021 - 09.2023
  • Achieved or exceeded company-defined sales goals by up to 200% .
  • Developed and maintained strong relationships with retailers to ensure brand awareness and support.
  • Scheduled and conducted pop up events to establish brand awareness and sales.
  • Conducted and led group trainings on brand education in different retailers.

Field Sales and Education Coordinator

Alterna Haircare
10.2019 - 07.2021
  • Boosted specific retail sales performances by 80%.
  • Established and maintained partnership with various retailers to ensure brand awareness.
  • Conducted group trainings on brand education.
  • Planned and organized events by working hand-in-hand with retail store managers and leads.
  • Trained retail associates on brand education by creating. fun and effective presentations.

Education

Certified Nutritionist

ISSA
09.2022

Certified Personal Trainer

ISSA
07.2022

Integrative Nutrition Health Coach

Institute of Integrative Nutrition
05.2022

Online Yoga Academy

High School Diploma -

California High School
Whittier, CA
06.2012

Skills

  • Functional Strength Training
  • Mobility & Core Stability Programming
  • Postpartum & Pelvic Floor Aware Coaching
  • Breath-Centered Movement & Body Awareness
  • Nervous System Informed Cueing
  • CPR Certified
  • Client Education & Progress Tracking
  • Program Design (1:1 & Group)
  • Workshop Facilitation & Public Speaking
  • Digital Content Creation (PDFs, Videos, Social)
  • Canva, Google Workspace, Zoom

Timeline

National Beauty Retail Trainer

Landing International
09.2023 - 09.2024

Health and Wellness Coach/Personal Trainer

Align With Lauryn
07.2022 - Current

Field Sales and Education Specialist

Smashbox Cosmetics, Inland Empire
11.2021 - 09.2023

Field Sales and Education Coordinator

Alterna Haircare
10.2019 - 07.2021

Certified Nutritionist

ISSA

Certified Personal Trainer

ISSA

Integrative Nutrition Health Coach

Institute of Integrative Nutrition

Online Yoga Academy

High School Diploma -

California High School

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