Summary
Overview
Work History
Skills
Timeline
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Lawrence Bell

Lawrence Bell

Charlotte,NC

Summary

Strategic and results-driven marketing leader with over 8 years of experience in global sports sponsorship, athlete partnerships, and brand activation. Proven success in managing over $400M in sponsorship value, leading cross-functional teams, and developing integrated marketing strategies for Olympic and Paralympic partnerships. Passionate about delivering powerful brand experiences that elevate storytelling, drive engagement, and foster inclusion.

Overview

11
11
years of professional experience

Work History

Account Director, Client Services

Octagon, Inc.
Charlotte, NC
03.2018 - Current
  • Led agency strategy and execution for global airline client's U.S. Olympic sponsorship portfolio.
  • Served as primary liaison with key media partners and the U.S. Olympic Committee.
  • Directed athlete sponsorship strategy, negotiating contracts and managing brand assets.
  • Designed immersive activations for VIP stakeholders during the Olympic Games.
  • Oversaw daily operations and developed junior staff, promoting mentorship.
  • Recognized for delivering innovative activations that exceeded client KPIs.
  • Spearheaded cross-agency campaign that increased athlete-branded content impressions by forty-seven percent year-over-year.

Event Assistant, Contractor

ESPN
Charlotte, NC
01.2015 - 01.2016
  • Supported planning and execution of ESPN-owned college sporting events, managing logistics and on-site coordination.
  • Collaborated with cross-functional teams to create event briefings and optimize media day workflows.
  • Assisted in vendor management, fostering strong partnerships through effective communication.
  • Enhanced event marketing through strategic use of social media and promotional materials.
  • Organized essential event materials, including signage, decorations, catering supplies, and audio-visual equipment.

Skills

  • Strategic planning
  • Sponsorship management
  • Contract negotiation
  • Campaign execution
  • Client relationship management
  • Event coordination
  • Partnership development
  • Innovative thinking
  • Leadership
  • Customer relationship management

Timeline

Account Director, Client Services

Octagon, Inc.
03.2018 - Current

Event Assistant, Contractor

ESPN
01.2015 - 01.2016

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Lawrence Bell